About Us
At Hiya, we’re revolutionizing voice communication. Our mission is to modernize voice with intelligence for security and productivity
Since 2015, when we introduced the first mobile caller ID and spam-blocking apps, we’ve been at the forefront of voice intelligence innovation. In 2016, we partnered with Samsung and AT&T to launch Hiya Protect, the first network-based spam-blocking solution. In 2019, we introduced Hiya Connect, a branded call SaaS platform that helps businesses reach more customers by phone.
Today, our Voice Intelligence Platform supports over 500 million users globally. By using adaptive AI and audio intelligence, it delivers smarter, safer, and more productive voice calls across networks, apps, and devices. Our network & solution partners have grown to include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, FICO, Twilio, and more.
About the Position
Hiya is seeking a Product Marketing Manager (PMM) to lead go-to-market strategy and growth for our SMB audience and digital self-service experience. You’ll shape how small and midsize businesses discover, understand, and buy Hiya, while also optimizing the self-serve experience for all customers who purchase and onboard digitally.
This role sits at the intersection of product, marketing, and revenue. You’ll define and reach our SMB audience with clear, differentiated messaging and campaigns, while also driving automated, scalable growth for customers who buy without direct sales engagement. It’s a mix of audience strategy and growth execution, ideal for someone who loves combining storytelling with data-driven optimization.
You’ll join a small, high-impact product marketing team responsible for defining and communicating the value of Hiya’s products across some of our core audiences.
What You’ll Do
Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.
Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.
Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.
Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.
Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
Campaign development: drive scalable, automated growth through website, email, and in-product programs.
Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.
Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.
Qualities that will make you successful
3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role
Hands-on experience with digital or product-led growth: website optimization, trials, activation journeys
Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers
Comfort working with funnel data, conversion metrics, and A/B testing to guide decisions
Strong cross-functional collaborator across product, marketing, design, and sales
Curiosity for user behavior and how small optimizations drive outsized results
The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.
The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.
More Details
The base compensation for this role is $155,000-$190,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.
Start Date: Immediately
Status: Full-time
Type: Hybrid, 2 days per week in our Seattle office
Location: Seattle, WA
Travel Requirements: 15-25%
Department: Marketing
Reports to: Director of Product Marketing
Direct Reports: None (IC role)
Benefits
Equity compensation
401K program with 3% match through Fidelity Investments
Self managed vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)
Donation Matching for a charity of your choice (up to $1,000/ year)
$1,000/year reimbursement in Professional Development funds
This position is based in Seattle, WA, USA.
We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.
Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!
Top Skills
What the Team is Saying
What We Do
Hiya is trusted by global businesses, carriers, and consumers to enable secure, engaging connections and stop unwanted calls. Hiya is pioneering the next generation of AI-powered voice intelligence with real-time analysis and an AI assistant to enhance voice protection, productivity, and call performance. Hiya connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls. Our SaaS applications — Hiya Connect and Hiya Protect — serve more than 500 million users on the Hiya Network, powering call protection and identity for AT&T, British Telecom, EE, Virgin Media O2, Samsung, Ericsson, Rogers, Telenor, and more.
Why Work With Us
We're passionate about creating a culture where employees love to work, feel supported and energized, and are empowered to create, innovate and challenge the status quo. We’re constantly on the lookout for talented, dedicated and driven people to join our growing team.
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Hiya Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
