Key Responsibilities:
- Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials.
- Product Messaging & Positioning: Craft compelling product narratives that resonate with fitness studios and gyms, differentiating Kenko in the competitive SaaS market.
- Sales Enablement: Equip sales teams with the tools, playbooks, and collateral needed to communicate product value effectively and drive conversions.
- Market & Customer Insights: Conduct research on market trends, customer needs, and competitor strategies to inform product and marketing decisions.
- Content Leadership: Collaborate with content and design teams to create impactful case studies, blogs, videos, and presentations that highlight product benefits and customer success stories.
- Metrics & Analysis: Define KPIs, track performance of marketing campaigns, and provide actionable insights to optimize adoption and growth.
- Cross-Functional Collaboration: Partner closely with Product, Customer Success, Sales, and Marketing teams to align on messaging, campaigns, and strategy.
Qualifications:
- 4–7 years of product marketing experience in SaaS or technology-driven B2B environments.
- Strong understanding of product positioning, messaging, and go-to-market strategies.
- Excellent communication and storytelling skills for both internal and external audiences.
- Experience enabling sales teams with tools, collateral, and product training.
- Analytical mindset with experience tracking and interpreting marketing performance metrics.
- Ability to thrive in a fast-paced, collaborative startup environment.
Preferred:
- Experience in SaaS products for fitness, wellness, or SMB markets.
- Familiarity with CRM, marketing automation tools, and analytics platforms.
Why Join Kenko?
- Work with a passionate, fast-growing team shaping the future of the fitness industry.
- Opportunity to influence product direction and marketing strategy.
- Competitive compensation, benefits, and potential for career growth.
Top Skills
What We Do
Kenko helps your fitness business win the local market.
📦 Kenko is a complete “business in a box” platform that combines a state-of-the-art website, automated lead-to-member workflows, and a branded member app to drive member loyalty.
💬 It's AI inbox (covering email, text, messenger, etc.) and integrated back office eliminate admin hassles, allowing you to focus on growing your community.
🙋♀️ Supported by a dedicated business growth coach and a proven 7-step business playbook, Kenko equips you with everything you need to deliver a world-class experience to your members.
💼 Kenko Franchise Suite helps fitness & wellness brands transform into AI-first industry leaders. We closely partner with franchise corporate teams to solve complex data and workflows challenges across 100s of business locations. Together we deliver hyper-personalised member experience and industry-leading profit margin for every location.
Start "winning your market" with Kenko today.
