As a Senior Product Marketing Manager for Rocket Pro, you are the connective tissue between Product, Business, and Integrated Marketing Communications—translating complex technology capabilities into compelling narratives that drive broker adoption and market differentiation. You will partner directly with VPs, senior executives, and directors to build and execute a disciplined, product-led go-to-market strategy from the ground up. Your strategic thinking, executive credibility, and ability to operate with autonomy across cross-functional teams will position Rocket Pro's technology solutions as category leaders in the broker ecosystem. You will drive measurable impact through packaging, positioning, competitive differentiation, and partnership activation.
About the role
Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.
About you
Minimum Qualifications
7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy.
Bachelor's degree in marketing, business, or related field (or equivalent competency).
Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development.
Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.
Preferred Qualifications
Experience in financial services, fintech, or B2B SaaS environments.
Track record of launching and scaling product-led go-to-market programs from conception to market impact.
Expertise in market research, competitive intelligence, and positioning frameworks.
Experience managing cross-functional partnerships and influencing without direct authority.
Knowledge of broker and partner ecosystems and channel marketing strategies.
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].
The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $102,000.00-$216,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.
Skills Required
- 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy
- Bachelor's degree in marketing, business, or related field
- Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development
- Proven ability to translate complex technical solutions into compelling market narratives
- Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives
Rocket Companies Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, robust mental health care, and telehealth access. On-site and virtual care through the Rock Health Collective, discounted pharmaceuticals with free ship-to-home prescriptions, and wellness resources reinforce the depth of this offering.
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Parental & Family Support — Family support is highlighted with paid parental leave, fertility coverage, and adoption and foster-care assistance. Childcare subsidies, Care.com membership, and family support groups further extend the package.
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Leave & Time Off Breadth — Time off is portrayed as generous, with up to four weeks of PTO, two personal significance days, and seven company holidays. Additional paid volunteer hours add breadth beyond standard vacation.
Rocket Companies Insights
What We Do
Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard.
Rocket Companies Offices
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