Positioning and Messaging
- Define clear, differentiated messaging and value propositions across the full Perforce Testing portfolio
- Tailor content for testers, developers, decision-makers, and executives
- Create and manage battle cards, competitive awareness, and positioning frameworks
Go-to-Market Execution
- Lead product launches from planning through execution, including messaging, internal enablement, collateral development, and launch performance analysis
- Collaborate with Demand Generation to create pipeline-driving content such as webinars, white papers, videos, and blogs
- Capture and relay market insights to Product Management to inform roadmap and prioritization
Customer and Market Engagement
- Partner with the Tech Evangelist to deliver product demos, industry presentations, and field content
- Track product and feature adoption using available analytics tools and collaborate with Product and Sales to interpret usage data and identify areas for improvement
- Represent Perforce in customer briefings, CABs, analyst sessions, and industry events
- Contribute to the development of blog posts, articles, and public-facing content
Sales Enablement and Customer Advocacy
- Develop and maintain sales tools including pitch decks, ROI messaging, objection handling, and use-case content
- Work with Customer Success to turn users into referenceable advocates through case studies, testimonials, and event participation
- Enable the field with materials that align product value to buyer pain points and outcomes
Market Intelligence
- Conduct buyer and persona research to understand purchase drivers, evaluation criteria, and decision patterns
- Aligningcontent development with competitive awareness and market trends
- Share actionable insights across product, sales, and marketing teams
Requirements:
- 5 or more years in B2B SaaS product marketing, ideally in continuous testing, DevOps, or developer tools
- Experience launching enterprise software and delivering measurable go-to-market impact
- Strong communication skills with the ability to simplify technical topics for multiple audiences
- Collaborative, organized, and proactive with the ability to manage multiple priorities under tight timelines
- Skilled in tools such as Salesforce, Marketo or Eloqua, Gong, and PowerBI
- Bachelor's degree in marketing, Business, or a related field
- Must work full-time from our Minneapolis office and be willing to travel up to 20 percent for events and field engagement
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What We Do
The best run DevOps teams in the world choose Perforce to remove bottlenecks to speed up and deliver app experiences that move the needle. With Perforce’s suite of products built to develop and maintain high-stakes applications, companies can finally manage complexity with efficiency, achieve speed without compromise, and run their DevOps toolchains with full integrity. Perforce gives customers a DevOps Edge, from code to business-ready. But at the heart of our success is the people. We are a global community of collaborative experts, problem solvers, and possibility seekers who believe in making work both challenging and fun. Join us and you’ll work alongside the brightest in the business, driving innovation and growing in a career that’s moving in one direction: upward!








