To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration, and business growth.
- Developing high-impact marketing collateral including brochures, sales kits, and onboarding content that aligns with product positioning and compliance standards.
- Support the launch of new product variants, manage product landing pages with a focus on SEO and conversion, and enhance onboarding journeys through welcome kits and communication flows.
- Enabling cross-sell and upsell opportunities by crafting targeted campaigns and sales scripts, supporting training rollouts with product FAQs and decks, and collaborating with digital and media teams on campaign execution.
- Coordinate with internal stakeholders including product, legal, compliance, and design teams, and provide tailored messaging and assets for hyperlocal teams.
- Lead feature promotion and design activation campaigns to drive usage and engagement, working closely with analytics and product teams to optimize targeting and performance.
Experience: 3 to 6 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred: MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services.
Skills Required
- 3 to 6 years of experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
