Product Marketing Manager – Market Insights & Ecosystem Growth

Posted 2 Days Ago
Be an Early Applicant
Home, PA
In-Office
98K-154K Annually
Mid level
Software
The Role
The role involves developing go-to-market strategies, conducting buyer intelligence projects, creating messaging frameworks, and collaborating with senior staff to maximize impact.
Summary Generated by Built In

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

“AI is an exciting, fast-moving industry with massive potential. This role will help us cut through the hype by creating clear, well-researched go-to-market strategies, messaging, and enablement content that support our ambitious growth objectives for the FICO Platform ecosystem. We’re looking for curious, motivated professionals with a passion for the emerging Decision Intelligence space and comfort working with complex business and technology concepts.” Sr Director, Product Marketing.

What You’ll Contribute

  • Develop well-researched, cross-functionally aligned go-to-market strategies for key high growth segments.

  • Conduct buyer intelligence projects that clarify the Why Change, Why FICO, and Why Now story for our clients and partners.

  • Create and distribute messaging frameworks that enable marketing and sales teams to scale efficiently and build high-impact demand generation and sales acceleration materials.

  • Translate complex or technical topics into clear, accessible narratives that help multiple, distinct audiences quickly understand why they matter.

  • Ensure all content is fully launched and activated both internally and externally to maximize impact through communication, training, evangelization, and follow-up.

  • Collaborate and learn from senior staff and technical experts who will serve as mentors, sounding boards, and guides in your development.

What We’re Seeking

  • Experience with product, platform, or solution marketing at a technology company, or in a related role such as product management, professional services, data science, architecture, UX, or technical writing.

  • BA/BS degree in a relevant field (Master’s preferred). Your ability to connect your education and experience to how you solve problems matters more than your specific major.

  • Hands-on, results-driven, and comfortable working on technical and complex business challenges.

  • Bonus: A technical degree or prior experience in a technical role or working with AI-native products.

  • Bonus: Experience working with and navigating multi-sided business ecosystems, including the payment processing industry and global systems integrators.

Our Offer to You

  • An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

  • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

  • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

  • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

  • The targeted base pay range for this role is: $98,000 to $154,000 with this range reflecting differences in candidate knowledge, skills and experience.

#LI-BR1

#LI-Remote

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy

Top Skills

AI
Analytics
Data Science
Marketing Automation Software
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The Company
HQ: San Jose, CA
3,751 Employees
Year Founded: 1956

What We Do

Headquartered in Silicon Valley USA, FICO® (NYSE:FICO) is a leading analytics software company, helping businesses in over 80 countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries.

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