At IMO Health, the Product Marketing Manager plays a pivotal role in driving go-to-market strategies that launch innovative products, enhance the adoption of existing solutions, and strengthen customer retention. Focused on our cutting-edge AI and life sciences offerings, this role involves close collaboration with product management, sales, commercialization, and marketing teams to develop impactful positioning and messaging that resonate with target audiences.
Reporting directly to the Director of Product Marketing, you will lead initiatives that drive demand, empower our growth team, and help shape the future of healthcare technology.
WHAT YOU'LL DO:
- Analyze market trends, customer insights, and competitor dynamics to anticipate needs, identify opportunities, and guide strategic decisions.
- Partner with product management to develop compelling product positioning, value propositions, and marketing strategies throughout the product lifecycle.
- Collaborate with the content marketing team to craft engaging messaging for campaigns, sales tools, and marketing materials.
- Work closely with the performance marketing team to inform targeting and communication strategies for events, digital marketing, and demand generation initiatives.
- Launch new products supported by insight-driven go-to-market strategies and strong cross-functional team collaboration Lead cross-functional teams to launch new products supported by data-driven strategies and flawless execution.
- Equip sales teams with the knowledge, tools, and resources needed to excel, acting as a product champion and trusted expert.
- Strategically manage and grow the commercialized product portfolio to meet and exceed business objectives.
WHAT YOU'LL NEED:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of healthcare product marketing experience, with a proven track record of developing and executing go-to-market strategies.
- Expertise in marketing SaaS products, particularly within life sciences or pharmaceutical markets.
- Comprehensive understanding of the technology product development process and product lifecycle management.
- Experience in conducting and leveraging qualitative and quantitative market research studies.
- Exceptional presentation, written, and verbal communication skills.
- Demonstrated success collaborating with cross-functional teams to drive business outcomes.
- Strong analytical mindset with the ability to use data to prioritize and inform decisions.
- Familiarity with the Pragmatic Institute framework or similar methodologies is a plus.
IMO Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IMO Health and has not been reviewed or approved by IMO Health.
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Healthcare Strength — Medical coverage includes PPO and HDHP options through a major carrier, with dental and vision plans and employer HSA contributions available. Life and disability insurance are also provided, with company‑paid life coverage and short‑term disability income protection.
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Retirement Support — A 401(k) plan offers a 100% company match up to the first 5% of pay, matched each pay period once eligible. Matching each pay period supports predictable savings and steady compounding for employees.
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Leave & Time Off Breadth — Unlimited PTO and flexible, hybrid schedules enable time off without worrying about accruals. Paid parental leave is provided, with up to 12 weeks for birthing employees and up to 6 weeks for non‑birthing parents.
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What We Do
We are a team of dedicated clinical terminologists, data scientists, industry subject matter experts, and informaticists who helped facilitate the evolution from analogue to digital capture of clinical events, the precise code-mapping that simplifies complex workflows, and the translation of unstructured into structured data. We “wrote the digital dictionary” used in every major EHR, and we are leveraging clinical AI to generate insights that expand and deepen our impact across the healthcare ecosystem. At the end of the day, we don’t make decisions for our clients. We provide them with the digital tools to enable sound decision-making.
Why Work With Us
We are building a clinical intelligence stack—medical ontology, human expertise, and AI—that makes data more useful and more powerful. By enhancing data’s structure, richness, and precision, we reduce noise and error, streamline complexity, and create clarity across the clinical information chain.
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