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Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
We're looking for a Product Marketing Manager to help drive adoption and customer experience for Kikoff — the #1 credit-building app. We've already empowered over 1 million customers on their financial journey, and this role is a key part of how we get to millions more.
This is a role for someone who leads with customer curiosity, executes with precision, and is energized by the work that happens before a product launches — understanding customers deeply, shaping messaging, and making sure the right story reaches the right people. You'll work closely with Product, Design, Growth, and Customer Support to drive meaningful outcomes for our customers and our business.
What you'll own:
- Positioning and messaging. Develop sharp, customer-first messaging for Kikoff's core product. Run experiments to test and optimize how we communicate our value proposition across key surfaces.
- Experimentation and landing page optimization. Own Kikoff's marketing landing pages — keeping them sharp, on-message, and continuously improving. Design and execute A/B tests on messaging, copy, and page elements to optimize conversion. Define success metrics, analyze results, and share learnings with the broader team.
- Customer research. Roll up your sleeves and talk to customers. Conduct interviews, analyze support data, run surveys, and synthesize qualitative and quantitative signals into clear insights that inform positioning and product decisions.
- Go-to-market execution. Own GTM plans for new features and products — from messaging and positioning to launch coordination and post-launch measurement. Partner with cross-functional teams to ensure launches land well and drive adoption.
- Competitive and market intelligence. Stay close to the competitive landscape. Maintain positioning frameworks and competitive cheat sheets that help product and growth teams make better decisions.
- Cross-functional collaboration. Work closely with Product, Design, Customer Support, and Growth to align on priorities, surface customer needs, and ensure the customer perspective is represented in key decisions.
What will make you successful:
- Customer obsession. You always start with the customer. You're comfortable talking to users directly and turning what you hear into actionable insights and recommendations.
- Executional excellence. You drive projects to completion with attention to detail, even in ambiguous environments. You can manage multiple workstreams without dropping quality.
- Analytical mindset. You use data to inform your decisions — whether that's funnel analysis, experiment results, or customer behavior signals. You know which metrics matter and why.
- Strong communication. You write clearly, present confidently, and can explain complex ideas simply — to customers, to teammates, and to leadership.
- Product marketing experience. 3+ years of product marketing experience, ideally in consumer tech or fintech. Hands-on experience with GTM execution, messaging, and customer research.
Why Kikoff:
Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following for more information.
Skills Required
- 3+ years of product marketing experience
- Experience in consumer tech or fintech
- Hands-on experience with go-to-market execution, messaging, and positioning
- Experience designing and executing A/B tests and landing page optimization
- Customer research experience: interviews, surveys, and support-data analysis
- Analytical skills for funnel analysis, defining success metrics, and interpreting experiment results
- Strong written and verbal communication skills
- Cross-functional collaboration experience with Product, Design, Growth, and Customer Support
Kikoff Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kikoff and has not been reviewed or approved by Kikoff.
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Healthcare Strength — Employer-paid employee medical, dental, and vision premiums are highlighted across postings and benefits pages. This materially lowers out-of-pocket costs and signals strong core coverage.
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Wellbeing & Lifestyle Benefits — Daily meals, snacks, fitness benefits, and substantial commuter support are prominently offered. These perks can meaningfully enhance day-to-day experience, especially for in-office or hybrid roles.
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Retirement Support — A 401(k) with company matching is included in the package. The presence of matching adds long-term financial value even as specific formulas are not publicly detailed.
Kikoff Insights
What We Do
Kikoff is a personal finance platform that offers the simplest credit-building solution out there: $0 fees, 0% interest, and no credit pull. Your credit score is the foundation of your financial health – yet most people don’t have the credit score they deserve. That’s why Kikoff built the most accessible and affordable credit-building solution – it’s also the fastest growing and the top-rated credit building mobile app. Kikoff works whether you’re new to credit or looking for an extra boost. Building credit is just the start; Kikoff is building a personal finance platform designed to help consumers achieve financial wellness. Driven by the co-founders’ and team’s personal experiences, Kikoff’s mission is to provide refreshingly fair, effective, and simple pathways to meet your financial goals. Kikoff is a Series B company and has raised over $42 million in total funding. Investors include Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry. Kikoff was founded in 2019 and is headquartered in San Francisco, California.
Why Work With Us
We are building an organization that maximizes growth and learning; we are invested in helping you grow and achieve what you want in your career. Our principles include a bias towards action, work in public, first principles thinking, intellectual honesty and extreme ownership.
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