Product Marketing Manager - Industry & Federal

Who are we: 

At SentinelOne, our mission is to defeat every attack, every second of every day, with the first AI security platform to protect the entire enterprise. Trust, accountability, relentlessness, and ingenuity define the pillars of our collaborative and unified global culture. We're looking for people who will drive team success across SentinelOne. If you are passionate about delivering customer value and enthusiastic about innovative approaches to problem-solving, this is the right place for you. 

About our team: 

The Product Marketing team is rapidly growing, collaborative, and fast-paced. Leadership and stakeholders across the company trust us to develop and execute strategies that deliver customer value and drive long-term growth. Our product marketing organization is composed of passionate individuals with diverse backgrounds and perspectives who highly value curiosity, equality, and inclusion and a partnership mindset to solve problems.

What are we looking for?

As the Product Marketing Manager - Industry & Federal, you will lead the global product marketing and go-to-market (GTM) strategy for SentinelOne’s Fedramp High approved platform, federal and government focused solutions, and expanding industry vertical storytelling. You will drive business growth and innovation for our market-leading businesses. 

In the face of an evolving threat landscape and increasingly sophisticated threat actors, an organization, agency, or government entity’s ability to protect an ever-changing and expanding digital environment is a daily challenge. As the PMM for our Federal solutions you will be pivotal in growing a key business priority for the company and partnering across our teams to showcase how our industry-leading solutions deliver value to customers. You will work alongside the most innovative security minds in the industry in a diverse, fast-paced environment and lead cross-functional initiatives across marketing, engineering, campaigns, partner & sales enablement, finance, media relations, and federal-specific teams.

What will you do? 

• Product Marketing Strategy & Business Growth: Develop and execute our overall product marketing strategy for industry verticals, in particular federal/government, to drive sustainable, accretive, and measurable business growth across the portfolio, from adoption through engagement and customer retention.
• Go-to-market leadership: Develop, execute, and maintain the global GTM strategy for SentinelOne’s federal and industry specific security portfolio, including appropriate launch ownership, messaging, customer-facing content, market research, and enablement.
• Cross-functional portfolio leadership: Generate clarity and momentum across our ecosystem, influencing stakeholders to execute along a common strategy. Confidently be the voice of our cloud businesses in executive forums.
• Messaging and positioning: Create compelling messaging and positioning to convey our differentiated value propositions, key capabilities, and benefits for target customer segments.
• Sales & Partner Enablement: Work closely with sales, channel, and partner teams to ensure the value proposition, assets, training, and tools are deeply and consistently implemented across the organization to enable a strong sales motion.
• Content creation: Develop and land compelling internal enablement and customer-facing content, thought leadership assets, webpage messaging, solution decks, white papers, blogs, competitive positioning, demos, and more.
• Thought Leadership: Partner with our internal stakeholders and product leaders to cement SentinelOne’s leadership position in the security industry. Prepare and deliver our differentiated value prop through events, customer materials, briefings, and more to audiences, including customers, analysts, field, and partner teams.
• Market and Competitive Intelligence: Be the expert on market trends, the competitive landscape, and target audiences, and leverage this knowledge to inform the portfolio roadmap and position our differentiated offering in the market.
• Customer Advocacy: Be the voice of the customer, driving customer and market research and advocating for the customer in product development and marketing discussions.

Some travel may be required. 

What skills and knowledge should you bring?

• A strong passion for cyber-security and for creating high-impact marketing materials and campaigns. You will be well-versed in persona-based B2B marketing strategies.
• As a member of the team, you will have demonstrable experience in cybersecurity product marketing and/or exposure to security information and event management, extended detection and response, incident management, threat intelligence, or cloud security solutions. 
• You have strong written, verbal, editing, and presentation skills and portray a calm executive presence with clear communication skills.
• You like working in a highly collaborative environment and are comfortable in cross-functional teams with multiple perspectives and priorities. 
• You build durable business partnerships with stakeholders and inspire team members.
• You can operate independently and feel a deep sense of ownership and accountability for your portfolio and deliverables, which will yield measurable results. 
• You have a positive, problem-solving attitude and willingness to engage, innovate, and help where needed.
• Industry specific (preferably federal/government exposure) vertical marketing experience a plus but not necessarily required if candidate has relevant or comparable experience. 

Why us?

You will be joining a market-leading innovative company, where you will tackle extraordinary challenges and work with the very best in the industry.

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events