Sonar

Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)

Posted 5 Days Ago

Easy Apply

Be an Early Applicant

Austin, TX

Hybrid

Senior level

Artificial Intelligence • Cloud • Information Technology • Security • Software

Sonar is committed to enabling developers and organizations to build better code for better software.

The Role

The Product Marketing Manager will develop go-to-market strategies and impactful content, collaborate with cross-functional teams, and drive marketing initiatives to enhance product visibility and sales effectiveness.

Summary Generated by Built In

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market strategies, compelling content, and key ecosystem partnerships. The product marketing function is very strategic to the company’s growth, and you will be at the center of it all, specifically driving market impact by creating narratives and positioning that demonstrate the value of our suite of products to customers and prospects.

You’ll work closely with product management, sales, services, demand generation, and other cross-functional teams to create and continually optimize content and product launches based on ecosystem needs and market feedback. This role will also own and drive strategic go-to-market initiatives with select partners in the DevOps ecosystem, in concert with our product and ecosystem teams. You'll join a dynamic team that's driving our market presence forward through impactful messaging, effective sales enablement, and strategic content creation.

What You Will Do Daily:

Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions.
Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis.
Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions.
Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators.
Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects.
Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral.
Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sonar and within partner GTM teams.
Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences.
Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns.

The Experience You Will Need:

Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space.
Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment.
Proven track record in launch management and go-to-market team enablement for technical products.
Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions.
Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs.
Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills.
Deep technical understanding and passion for software products and the underlying technology.
Hands-on ability to build and deliver compelling technical solution demonstrations.
Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers.
Adaptability and flexibility working in a dynamic space with Agile principles.
A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment.
A team player with a can-do attitude who actively shares knowledge to elevate the team.
Exceptional communication skills with fluency in English, both written and spoken.

Why You Will Love It Here:

Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
As the leader in our field, our products and services are as strong as our internal team members.
We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar:

Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Global workforce with employees in 20+ countries representing 35+ unique nationalities.
We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.

Top Skills

Developer Tools

DevOps

What the Team is Saying

View all jobs at Sonar

View Sonar Profile

Report Job

Am I A Good Fit?

beta

Get Personalized Job Insights.

Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company

HQ: Geneva

800 Employees

Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust.

Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification.

Sonar solves this. Our industry-leading platform, SonarQube, integrates code quality and code security analysis directly into the development workflow by automating reviews and providing actionable code intelligence for all code—first-party, AI-generated, third-party open source. \

For organizations, Sonar provides the critical SDLC governance and compliance reporting needed to de-risk AI adoption and manage standards at scale. We empower teams to "vibe, then verify" — innovating at the speed of AI without sacrificing the quality, security, or maintainability of their codebase.

We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do.

Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers and 400K organizations worldwide, including Barclays, MasterCard, and T-Mobile.

Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Annecy, France; Bochum, Germany; London, England; and Singapore. The company is rapidly growing with over 750 employees!

Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.