Product Marketing Manager - Financial Crime

Reposted 7 Days Ago
Be an Early Applicant
Yverdon-Les-Bains, Vaud
In-Office
Mid level
Information Technology • Software • Cybersecurity
The Role
Lead marketing strategies for financial crime solutions, developing campaigns, customer personas, and educational content while collaborating across teams.
Summary Generated by Built In

Step into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You'll shape how the world's leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.

You’ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.

What You Will Do

  • Build and own the go-to-market strategy for our financial crime solutions – from brand positioning to pipeline generation
  • Create and refine customer personas and messaging frameworks that resonate across compliance teams, risk leaders, and executive stakeholders
  • Develop and execute multi-channel B2B marketing campaigns, including account-based strategies for high-value prospects in complex regulatory environments
  • Craft compelling thought leadership content, storytelling, and educational resources that position us as the definitive voice in financial crime prevention
  • Translate complex AI analytics and data science capabilities into clear, persuasive narratives that both technical and executive audiences can act on
  • Partner closely with Product and Sales to align messaging, launch new solutions, and maximise market impact
  • Mentor team members across the end-to-end demand generation process
  • Collaborate with regional BDRs to support lead generation, feedback loops, and GTM alignment

Who You Are


If you're a hands-on and creative marketer who blends sharp commercial instincts with real-world delivery, we’re looking for you.

  • You have B2B marketing experience in financial crime, fintech, regulated industries, or enterprise SaaS
  • You are a natural storyteller, able to turn technical complexity into clear, compelling business value for C-level stakeholders
  • You know how to drive demand generation and build sustainable marketing systems
  • You bring curiosity and a drive to stay ahead of emerging technologies, compliance trends, and GTM best practices
  • You’re equally at home with data and storytelling, using metrics and messaging effectively

Top Skills

AI
Financial Technology
SaaS
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The Company
HQ: Yverdon
127 Employees

What We Do

Vyntra is a global leader in transaction intelligence, formed from the merger of NetGuardians and Intix. Combining deep expertise in financial crime prevention and transaction data management, Vyntra equips over 130 financial institutions in 60+ countries with intelligent tools to detect fraud, ensure AML compliance, and gain real-time visibility into every transaction. Operating across Transaction Data Intelligence and Financial Crime Prevention, Vyntra helps banks drive transparency, resilience, and trust.

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