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The Role
Lead product marketing for Fastfrate Groups transportation, logistics, warehousing, and supply chain services. Develop product positioning, go-to-market strategies, sales enablement, customer insights, and marketing roadmaps. Own shipping systems and websites, create content and campaigns, coordinate launches across stakeholders, and translate market intelligence into actionable recommendations to drive customer acquisition, cross-selling, and profitable growth.
Summary Generated by Built In
Fastfrate Group is an equal opportunity employer committed to creating a diverse, inclusive, and accessible workplace. We welcome applications from women, visible minorities, Indigenous peoples, persons with disabilities, and all qualified individuals.
If you require an accommodation at any stage of the recruitment process, please contact us at [email protected] and we will work with you to meet your needs.Fastfrate Company Profile:Fastfrate Group is one of North America’s largest privately owned transportation and logistics providers. Built on innovation, speed, and reliability, our national network connects major North American markets through seamless rail and road solutions, giving customers the strength of a full-service logistics partner.
From TL and LTL to drayage, warehousing, fulfillment, and final mile delivery, the Fastfrate Group provides true port-to-door solutions. Our integrated service model delivers seamless, end-to-end transportation and logistics support designed to move business forward.
Being part of the Fastfrate Group offers meaningful career opportunities, professional growth, and the ability to contribute to a company that plays a vital role in keeping Canada moving.Why you’ll love working here:
- A workplace where you can learn, grow, and build your career
- A culture that encourages new ideas and continuous improvement
- Supportive leaders who provide guidance while giving you autonomy
- A team-focused environment
- A competitive total-rewards package, including group benefits and a company-sponsored retirement savings plan
- Support for professional memberships, training, and certifications
This is your chance to join a team where your work truly makes an impact. In this role, you will contribute directly to the success of our customers, our operations, and the Fastfrate Group as a whole. You’ll work in a supportive environment that values collaboration, problem-solving, and continuous learning.
Role Summary:
The Marketing Product Manager is responsible for developing, positioning, launching, and continuously improving the Marketing of Fastfrate Group’s portfolio of transportation, logistics, warehousing, distribution, customs, and supply chain solutions. This role serves as a key link between Marketing, Sales, Operations, Technology, and the operating companies within Fastfrate Group, ensuring that services are clearly defined, competitively positioned, effectively brought to market, and supported with the tools and programs required to drive customer acquisition, cross-selling, and profitable revenue growth.
The Marketing Product Manager will develop a deep understanding of Fastfrate Group’s capabilities, customers, markets, competitors, and emerging opportunities and translate those insights into compelling value propositions, go-to-market strategies, sales enablement programs, and product development recommendations. Direct management of customer shipping systems and the Fastfrate Group Website is a key part of the role.
This is a hands-on role for a well-rounded marketer who enjoys creating content, supporting sales initiatives, managing social media, and bringing marketing ideas to life.
The successful candidate will work across multiple brands and business units within the Fastfrate Group portfolio, collaborating closely with sales, operations, leadership teams, and external partners. This position requires a strong combination of creativity, project management, business acumen, and communication skills.
This role supports a house of brands marketing model, requiring the ability to adapt messaging, campaigns, and content across multiple operating companies while maintaining alignment with the overall Fastfrate Group brand strategy. The ideal candidate is equally comfortable creating content, supporting sales teams, leveraging AI tools, and managing projects from concept to execution.
Hours of Work:
Monday to Friday, 8:00am–4:30pm
Work Arrangement:
On-site
Position Type:
Non-Union
Employment Status:
Permanent
Compensation:
Salary Range: $110,000 to $130,000
Work Location & Environment:
9701 Hwy 50, Woodbridge, ON L4H 2G4
- Office
In this role, you will:
Product & Service Portfolio Management
- Develop and maintain a comprehensive understanding of Fastfrate Group’s products, services, capabilities, geographic coverage, target markets, and competitive positioning.
- Serve as the primary Marketing owner for Shipping systems and Fastfrate websites.
- Clearly define each product or service including its target customers, customer needs, value proposition, key benefits, competitive differentiators, service capabilities, and supporting proof points.
- Develop and maintain product positioning and messaging frameworks that can be consistently used across Marketing and Sales.
- Identify opportunities to enhance, reposition, bundle, or expand existing products and services.
- Identify opportunities to combine capabilities from multiple Fastfrate Group companies into integrated customer solutions.
- Develop and maintain marketing product roadmaps for priority service categories.
- Support the development and commercialization of new products, services, technologies, and capabilities.
- Develop and execute go-to-market strategies for new and existing products and services.
- Define target markets, customer segments, industries, positioning, messaging, channels, and sales strategies.
- Coordinate product launches across Marketing, Sales, Operations, Technology, and Fastfrate Group operating companies.
- Develop launch plans including communications, campaigns, sales enablement, digital content, customer materials, training, and internal communications.
- Ensure Sales teams understand the product offering, target customers, competitive advantages, and customer value proposition.
- Monitor market response and product adoption following launches and recommend improvements.
- Conduct market research to understand customer needs, industry trends, market size, competitive offerings, pricing dynamics, and emerging opportunities.
- Develop customer segmentation and ideal customer profiles for priority products and services.
- Develop and maintain competitive intelligence across key transportation and logistics markets.
- Gather feedback from customers, Sales, Operations, and other stakeholders to identify product and service improvement opportunities.
- Monitor developments within transportation, logistics, warehousing, e-commerce, cross-border trade, international freight, customs, and supply chain management.
- Translate market intelligence into actionable recommendations for Marketing, Sales, Operations, and senior leadership.
- Develop clear and differentiated value propositions for Fastfrate Group products and services.
- Translate complex transportation and logistics capabilities into simple, compelling customer benefits.
- Establish messaging hierarchies that connect individual services to the broader Fastfrate Group value proposition.
- Ensure consistent product messaging across websites, presentations, proposals, campaigns, sales materials, trade shows, and customer communications.
- Develop proof points including customer success stories, testimonials, case studies, network statistics, service metrics, and other supporting evidence.
- Work with Brand and Communications to ensure product messaging aligns with Fastfrate Group brand standards.
- Develop tools and resources that enable Sales teams to effectively position and sell Fastfrate Group solutions.
- Create and maintain product sheets, presentations, proposal content, case studies, and sales playbooks.
- Create solution-selling materials that demonstrate how multiple Fastfrate Group capabilities can work together to simplify customer supply chains.
- Partner with Sales leadership to identify barriers to growth and develop marketing solutions to address them.
- Support sales training and product education initiatives.
We’re looking for someone who brings:
Education & Experience:
Qualifications:
- 3–5+ years of experience in product marketing, product management, B2B marketing, sales enablement, business development, or a related role.
- Experience within transportation, logistics, supply chain, warehousing, freight forwarding, or a related B2B industry is strongly preferred.
- Demonstrated experience developing product positioning, value propositions, go-to-market strategies, and sales enablement programs.
- Strong understanding of B2B marketing and complex sales environments.
- Experience conducting customer, market, and competitive research.
- Strong commercial and analytical capabilities.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Experience working with WordPress, CRM and marketing technology platforms.
- Experience with digital marketing, content development, demand generation, and marketing analytics.
- Strong commercial and customer-focused mindset.
- Ability to understand complex transportation and logistics services and translate them into compelling customer value propositions.
- Strategic thinking combined with strong execution capabilities.
- Strong project management and organizational skills.
- Ability to manage multiple products, projects, and priorities simultaneously.
- Strong analytical and problem-solving capabilities.
- Excellent communication and presentation skills.
- Ability to influence and collaborate across multiple operating companies and functional areas without direct authority.
- Strong attention to detail while maintaining a broader strategic perspective.
- Self-motivated and comfortable working independently.
- Ability to develop strong relationships with Marketing, Sales, Operations and Technology teams
If you’re interested in joining our team, please submit your application through our online career portal. We appreciate all applicants; however, only those selected for an interview will be contacted.
Disclaimer: We use some technology-based tools, which may include artificial intelligence (AI), to support application screening; however, all hiring decisions include human review.
Skills Required
- 3-5+ years of experience in product marketing, product management, B2B marketing, sales enablement, or related role.
- Experience within transportation, logistics, supply chain, warehousing, or freight forwarding.
- Demonstrated experience developing product positioning, value propositions, go-to-market strategies, and sales enablement programs.
- Strong understanding of B2B marketing and complex sales environments.
- Experience conducting customer, market, and competitive research.
- Strong commercial and analytical capabilities.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Experience working with WordPress, CRM and marketing technology platforms.
- Experience with digital marketing, content development, demand generation, and marketing analytics.
- Strong project management, organizational skills, and ability to manage multiple products and priorities.
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The Company
What We Do
Challenger is a North American leader in the supply chain industry and has been since its inception in 1975. The Challenger Group employs more than 2,000 people and operates approximately 1,500 trucks and 3,300 trailers. As one of the largest privately owned truckload carriers in Canada, Challenger has been consistently recognized by its customers and within the industry for the outstanding quality of its services. This year, Challenger was once again given the honour of being recognized as one of Canada’s Best Managed Companies, and has been a Platinum member since 2007. Challenger is an active leader in many significant green initiatives, including LEED certification of their headquarters and SmartWay Transport partnership. In addition to our state of the art HQ facilities in Cambridge, Ontario, the Challenger Group has facilities in Montreal, Toronto, London, Mississauga, Vancouver, Calgary, Winnipeg, and Edmonton, Chicago and Long Beach.
