Product Marketing Manager, ESGI

As the Product Marketing Manager, you will drive market adoption and financial growth by transforming deep insights into compelling product marketing strategies. This role’s mission will focus on positioning, messaging, and go-to-market strategies that resonate with K-12 districts, specifically the early learning segment (pre-K through 2nd grade), ultimately enhancing customer engagement and success. 

In this role, you will get to:

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
• Conduct in-depth market analysis and research on the early learning market to understand your product’s market position and growth opportunities.
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers) to the sales team.
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with early learning market demands.
• Develop and execute customer engagement and retention strategies to reduce churn.
• Partner with campaign marketing to enhance customer communications and engagement campaigns.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
• Support the transition of your product from a teacher driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers. 

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market. Experience with the early learning segment (pre-K through 2nd grade) preferred
• Experience in the K-12 education field (early learning segment, pre-K through 2nd preferred), with a focus on crafting resonant messaging for key buyer personas
• Experience with formative assessment or progress monitoring platforms preferred
• Proven synthesis of market research into cross-team actionable insights
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure 

Physical Requirements

• Remote
• Up to 15% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods

• Medical, Dental, and Vision plans  
• Company paid basic life and AD&D insurance  
• Company paid short-term and long-term disability  
• Supplemental life insurance options  
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching  
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents 
• Company paid time off (PTO)  
• 13 named holidays, 2 floating holidays, and 4 early-release half days 
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement  
• Tuition Reimbursement Program  
• Company orientation and 30/60/90 Day Onboarding 

Compensation: A reasonable estimate of the base compensation range for this position is $85,000 - $100,000 USD plus applicable bonus. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out  to learn more about our work.