Product Marketing Lead, DEX

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance.

We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come Build the Future with Us now!

About the Opportunity

Product Marketing tells our product’s story to the market. We have a small, mighty team that we are looking to grow very fast. We directly impact the business by working closely with Product and Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition and engagement.

The successful candidate will be critical to the development, launch, and maintenance of products and capabilities. This candidate will think big about the future of crypto and how you can bring individual investors and institutions into the crypto economy more quickly. As a support to the key leader within the Marketing team, you’ll be tasked with developing effective marketing strategies and detailed GTM plans, enabling the business teams to ensure they are aligned and work efficiently to generate and close opportunities.

What You’ll Be Doing

• Develop and execute a comprehensive marketing strategy for OKX's Decentralised Exchange (DEX) product suite that aligns with our mission to pioneer decentralized technology, driving adoption and user growth within the blockchain ecosystem .

• Formulate and refine the positioning of OKX's in Onchain Trading offerings, leveraging in-depth knowledge of blockchain technology, decentralized applications, and crypto market insights to differentiate our products.

• Collaborate with Web3 product teams, executive leadership, and other stakeholders to ensure cohesive branding and messaging that aligns with user expectations and the ethos of the decentralized web.

• Track the performance of campaigns and provide data-backed insights to optimize future campaigns and find new opportunity areas

• Be the voice of the customer. Develop, distill and prioritize key customer and market insights to shape product roadmap

What We Look For In You

• Solid experience working across marketing, product, sales, strategy and operations (7+ years as PMM)

• Solid experience building, managing, and scaling all aspects of go-to-market programs - everything from strategic planning - to content marketing - to go-to-market implementation through project management

• Excellent written and verbal communication skills; ability to outline strategy in 'white paper type' documents and subsequent actionable, detailed plans

• Excellent problem-solving skills with the ability to take an entrepreneurial approach to resolve challenges

• Bias for action, with a willingness to roll up one's sleeves to get the job done. Attention to detail while balancing big-picture strategic work.

• Thrive when working in a collaborative and cross-functional environment and inspire others around you

Nice to Haves

• Strong interest and experience in DEX is preferred

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• More that we love to tell you along the process!