Product Marketing Manager, Customer Experience Portfolio

Position Overview: 

We are seeking a strategic, results-oriented Customer Experience Product Marketing Manager to provide the messaging, positioning, and go-to-market strategies for our Customer Experience Portfolio. In this role, you will shape the narrative that positions SailPoint as a leader in identity security, highlighting both our products and the critical role our services play in building robust identity security programs. You will work cross-functionally with product management, sales, and marketing teams to enhance awareness and adoption of our innovative services. 

Key Responsibilities: 

Messaging & positioning 

• Lead compelling narrative for SailPoint's Customer Experience Portfolio 

• Develop messaging that:  

• Demonstrates essential value in identity security programs 

• Resonates across diverse stakeholder audiences 

• Aligns with emerging industry trends and customer expectations 

Go-to-Market excellence 

• Design and execute comprehensive GTM strategies focused on:  

• Market education 

• Sales team empowerment 

• Accelerating services adoption 

• Driving customer success outcomes 

Thought leadership & brand elevation 

• Establish SailPoint as an industry thought leader through:  

• High-impact content development 

• Strategic whitepapers 

• Authoritative blog series 

• Speaking opportunities 

• Analyst and media engagement 

Market Intelligence & Competitive Insights 

• Support the PMM team with competitive analysis  

• Refine SailPoint's unique value proposition and support with targeted content creation 

• Identify competitive positioning opportunities 

Sales enablement transformation 

• Create powerful sales enablement assets:  

• Comprehensive messaging frameworks 

• Compelling sales presentations 

• Interactive training programs 

• Cross-functional narrative alignment 

Performance-driven marketing 

• Develop and track holistic success metrics 

• Implement continuous optimization strategies 

• Drive data-informed marketing and positioning refinements 

Qualifications: 

• Experience: 

• 5+ years in product marketing, GTM strategy, or thought leadership, ideally in a service or SaaS environment. 

• Proven ability to manage multiple high-priority projects and deliver results in a fast-paced, dynamic setting. 

• Demonstrated success in leading GTM initiatives and crafting messaging for services portfolios. 

• Skills: 

• Exceptional storytelling and communication skills. 

• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights. 

• Experience in developing thought leadership content that shapes industry conversations and enhances brand authority. 

• Self-starter with ability to work independently and drive initiatives with minimal direction 

• Proactive problem-solver who identifies opportunities and takes initiative 

• Collaboration & Leadership: 

• Ability to work effectively across cross-functional teams, including product management, marketing, sales, and customer success, to align messaging, strategy, and execution. 

• Strong project and program management skills, with the ability to drive initiatives from concept to execution. 

• Adaptability & Drive: 

• Comfortable working in a rapidly evolving market, particularly in the identity security space, with the flexibility to adapt messaging as new trends and technologies emerge. 

• Self-motivated with a proven ability to independently manage projects and deliver high-impact results. 

• Industry Experience: 

• Experience in the security software or SaaS industry is highly preferred. 

Education: 

• Preferred: MBA or equivalent advanced degree. 

• Required: BA/BS in Marketing, Business, or a related field. 

Travel: 

• This position may involve approximately 10-20% travel. 

SailPoint is an equal opportunity employer. We encourage applicants from all backgrounds to apply, as we value diversity and believe it contributes to the success of our team. 

Path to Success 

0-3 Months: Onboarding & Foundation Building 

Goal: Get acclimated to the company culture, team dynamics, and core responsibilities. 

Key Objectives: 

Company & Team Familiarization: 

• Attending new hire orientation sessions. 

• Understand company values, mission, and culture. 

• Meet with key team members and cross-functional teams. 

• Review company products/services and their value proposition. 

• Familiarize yourself with internal tools, systems, and processes. 

Role-Specific Training: 

• Learn job-specific skills and tools including Asana, Coupa, Lucid Chart, Confluence, Salesforce, Compass, Tableau, etc. 

• Shadow colleagues to observe workflows and day-to-day tasks. 

• Understand the Customer Experience Portfolio and learn about the services that SailPoint provides and how it fits into a wider identity security program. 

• Understand key performance metrics and expectations for your role. 

Set Initial Goals: 

• Establish clear, measurable goals in collaboration with your manager. 

• Focus on mastering the basics of your responsibilities and delivering on early expectations. 

Feedback & Check-Ins: 

• Schedule weekly check-ins with your manager to review progress. 

• Seek constructive feedback and discuss challenges or roadblocks. 

• Participate in team meetings and learn about team objectives. 

Milestones: 

• Complete initial training and onboarding programs. 

• Achieve early successes with simple projects or tasks. 

• Demonstrate a foundational understanding of the company, your role, and your team. 

4-6 Months: Increasing Responsibility & Contributing to Team Goals 

Goal: Become a productive member of the team, take on more responsibility, and contribute to team initiatives. 

Key Objectives: 

Deepen Knowledge of Role: 

• Take ownership of specific projects or key deliverables. 

• Begin to handle more complex tasks and collaborate independently. 

• Continue learning about the company’s products and services and understand how they contribute to customer needs. 

Cross-Functional Collaboration: 

• Work with other teams to understand their workflows and how to work efficiently to complete your tasks and responsibilities.  

• Engage in discussions with different departments to gain a holistic view of the business. 

• Strengthen your relationships with key internal stakeholders. 

Measure Progress & Impact: 

• Regularly review progress with your manager and adjust goals as needed. 

• Set personal performance metrics to track your impact on team objectives. 

• Take ownership of smaller aspects of team goals and contribute to larger projects. 

Milestones: 

• Successfully contribute to major team projects or initiatives. 

• Take ownership of at least one key process or responsibility. 

• Demonstrate an understanding of cross-functional workflows and contribute to problem-solving. 

7-12 Months: Full Integration  

Goal: Become an expert in your role, drive results, and start preparing for more opportunities. 

Key Objectives: 

Ownership: 

• Take full ownership of your core responsibilities and projects. 

Strategic Contribution: 

• Proactively suggest improvements or new ideas for processes, strategies, or initiatives. 

Performance Evaluation & Career Planning: 

• Set long-term career goals in collaboration with your manager. 

• Identify any additional skills or qualifications needed for future roles within the company. 

Continual Learning: 

• Stay updated on industry trends and bring relevant insights back to the team. 

• Stay up to date on internal sales enablement and product training. 

Milestones: 

• Take ownership of strategic projects or initiatives that have a measurable impact. 

• Lead a project with minimal supervision. 

• Complete a formal performance review with positive feedback and defined career progression goals. 

General Tips for Success: 

• Build Relationships: Strong, positive relationships with team members, leadership, and cross-functional teams are key. 

• Stay Curious: Continue learning about the company, products, industry, and customer needs. 

• Feedback: Be proactive in seeking feedback and use it to continuously improve.