The Opportunity
Workhuman is hiring a Product Marketing Manager to support our competitive intelligence and go-to-market efforts. This role sits at the intersection of Product Marketing and Market Insights—helping us keep a pulse on the broader HR tech landscape and equipping our teams with the knowledge and tools to win.
You’ll work cross-functionally with Product, Sales, Customer Success, Analyst Relations, and Enablement to surface insights that refine our positioning, support better decision-making, and reinforce our leadership in recognition, culture, and Human Intelligence™.
This is a great opportunity for someone early in their product marketing career who is naturally curious, thrives on finding patterns in data and messaging, and enjoys translating research into clear, usable insights for go-to-market teams.
** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office**
**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.
What We Can Offer You
An opportunity to own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics.
Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning.
A role at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact.
A modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action.
A chance to elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often.
A culture that values curiosity, clarity, and informed decision-making, giving you the space to experiment, explore signals, and develop thought-leading insights.
Skills You Will Bring
3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus).
Experience building or contributing to a structured competitive intelligence program.
Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions.
Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions.
Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level.
Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information.
Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations (preferred).
Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms.
Achievements
You’ll be successful here if you can point to accomplishments like:
Improving win rates or influencing deal strategy through competitive insights and battlecards.
Developing competitive briefs, product comparisons, or narrative positioning that shaped GTM outcomes.
Translating field feedback, market analysis, and competitive patterns into roadmap or messaging recommendations.
Delivering training, enablement materials, or briefings that improved Sales and CE confidence in competitive situations.
Building or enhancing a competitive intelligence system of record (win/loss analysis, trend tracking, feature comparison).
Influencing cross-functional decision-making through data-backed insights and clear storytelling.
Creating momentum and engagement around competitive assets across Sales, Marketing, and Product teams.
The base salary range for this position is $100,000–$120,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.
This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.
Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:
We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
Our core values are Respect, Determination, Innovation and Imagination.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Top Skills
What the Team is Saying
What We Do
Workhuman® is helping companies meet today’s biggest human capital challenges - including unprecedented turnover, employee engagement, hybrid work environments, and DE&I - through the Workhuman Cloud®, a secure SaaS platform that provides the industry’s best-in-class Social Recognition® solution.
Co-Headquartered in Dublin, Ireland, and Framingham, Massachusetts, USA, Workhuman has been pioneering the human workplace to improve the employee experience at work, with solutions that engage with approx. seven million customer employees in 30+ languages, in 180 countries, generating 100 million moments of human connection.
Workhuman, employs over 1,000 people – including over 500 humans in North America who sell and market our solutions and services at scale, committed to helping companies improve returns on their most important investment– their people.
Why Work With Us
We love what we do because we’re creating a better future for the workplace – and beyond – through our technology and our people. We’re building cultures of gratitude, celebration, and human connection for leading global brands – and that starts with our own. Here, you can bring your true, authentic self to work. Every day.
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Workhuman Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our humans do their best work in different ways, whether it’s in the office full time, on a hybrid model, or fully remote; aligned to the preferred ways of working of their specific departments or teams.
