Product Marketing Manager, Clarity EM Products
This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.
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Key Responsibilities
Cross-Functional Strategy & Product Definition
Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.
Go-to-Market & Content Execution
Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.
Market Intelligence & Influence
Market Research: Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
Customer Advocacy: Ensure the right customers are getting the right message through the right channels, and represent the customer’s voice in marketing strategy discussions and decisions.
Team Collaboration: Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.
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Required Qualifications
Education & Experience
Technical Background: Bachelor’s degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
Technical Domain Experience: 5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
Electronic Design Flow: Solid understanding of the electronic design flow from specification to tape-out and measurement.
System Knowledge: Must have comparative knowledge of electronic product creation from the chip out through the complete system (package/board/module/enclosure) design.
Expert Level Skill with; Clarity, Sigrity, Celsius
Intermediate Level Skill; Allegro/APD and Virtuoso
Skills & Aptitudes
Customer Interface: Track record of interfacing with customers in pre-sales activities.
Leadership & Influence: Proven ability to lead cross-functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
Communication: Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
Project Management: Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, multi-project, fluid environment.
Experience as a Product or Technical Marketing Manager is a significant plus.
The annual salary range for Massachusetts is $117,600 to $218,400. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
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What We Do
Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence® software, hardware and IP are used by customers to deliver products to market faster. The company's Intelligent System Design strategy helps customers develop differentiated products—from chips to boards to intelligent systems—in mobile, consumer, cloud, data center, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine's 100 Best Companies to Work For.
