At Lytx, Product Marketing Managers play a critical role in translating innovation into impact. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring industry-leading solutions to market—solutions that help create a world where every journey ends with a safe return. Guided by our belief that safety is core, data informs, and video transforms, we turn insights into meaningful action—helping our clients improve safety, efficiency, and financial performance.
This Product Marketing Manager will be focused on go-to-market strategy and execution for Lytx’s hardware and edge intelligence portfolio. That includes our AI-powered dash cams, asset trackers, cables, and the software systems that support device health management, provisioning, and administrative tools. You’ll help shape how we tell the story of our cutting-edge technology—and why it matters to modern, connected fleets.
This is a great fit for someone who’s passionate about technology and curious about how connectivity, AI, and IoT come together to empower fleets in the real world.
You’ll Get To
Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.
What You’ll Need
3-5 years of experience in product marketing or a related role
Bachelor's degree or equivalent experience
Experience with B2B SaaS, hardware, connected devices, or telematics preferred
A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
Excellent research skills and the ability to turn insights into actionable recommendations
Strong cross-functional collaboration skills
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$136,000.00 - $172,000.00Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
Top Skills
What We Do
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