We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement. You will translate what the Avive Connect AED, REALConnect platform, and 4 Minute Community program actually do into messaging, content, and tools that our partners can confidently sell, train on, and represent to their customers.
As a core part of our Marketing team, you will collaborate closely with our partner organizations alongside Avive's Sales, Product, Community Programs, Customer Success and Demand Gen teams to produce high-impact, co-branded assets that influence every stage of the partner-led buyer journey, from first touch to closed deal.
The AED industry spent thirty years selling the box on the wall, and survival rates barely moved. Avive is building something different: a connected, community-based response system that puts the people using AEDs at the center of the story. This role carries that narrative into the market through our partners, while keeping it true to who Avive is.
Your work lives where product meets revenue, and where Avive meets its partners. You will take our internal positioning and translate it for partner sales teams who sell into their own audiences, whether that is a business owner thinking about workplace readiness or a public safety buyer thinking about community response. You will build the messaging, proof, and enablement that help partner reps and Avive's field teams turn interest into pipeline.
This is a strategic and deeply hands-on role. You will own a partner messaging framework one day and write a co-branded one-pager, build a partner training deck, or extract a proof point from a customer save story the next. Your work is measured by how much more credible and effective every partner-led customer conversation becomes.
What You'll Do:
- Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
- Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
- Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
- Equip partner sales and training teams with messaging that fits their buyers, not just ours. Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
- Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
- Operationalize the Proof Point Playbook for the channel. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field-ready within two weeks of publication.
- Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on-brand across every co-branded touchpoint.
- Support the internal direct team where partnership and direct motions intersect, partnering with core product marketing and Product so direct and channel messaging stay aligned as Avive scales across both.
- Collaborate with Product, Customer Success, and field GMMs so the partner-led customer journey reflects the same value and brand promise as Avive's direct motion.
- Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves.
Required Education & Experience:
- 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
- A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences.
- Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams and external partners.
- Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide.
- Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work.
- Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams.
- Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it.
Bonus Points For:
- Experience in partner, channel, or co-marketing, building enablement for distribution, retail, or reseller partners.
- Experience working with connected, tech-driven products or connected healthcare solutions.
- Experience supporting national accounts or enterprise go-to-market motions.
- Familiarity with sales enablement tooling and CRM-driven content deployment.
Skills Required
- 3 to 5 years product marketing, partner marketing, content marketing, or related go-to-market experience in B2B
- Experience translating clinical or technical material into clear, persuasive messaging for non-technical audiences
- Proven experience building messaging, positioning, and sales enablement assets (decks, one-pagers, battlecards, demo scripts)
- Comfortable owning both strategy and hands-on execution for go-to-market programs
- Analytical use of customer interviews, win/loss insights, and performance data to refine positioning
- Organized cross-functional collaboration with Product, Sales, Demand Gen, Creative, Customer Success, and partners
- Strong storytelling skills and ability to adapt core narratives for different partner audiences
- Mission-driven, collaborative, and scrappy work style
- Experience in public safety, medtech, digital health, govtech, or another complex/regulatory space
- Experience building enablement for distribution, retail, or reseller partners (partner/channel/co-marketing)
- Experience with connected, tech-driven products or connected healthcare solutions
- Experience supporting national accounts or enterprise go-to-market motions
- Familiarity with sales enablement tooling and CRM-driven content deployment
What We Do
Avive Solutions, Inc. is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation. Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates. Despite tackling a massive and complex public health issue, which has had the same dismal survival rate of 10% for decades, Avive does so with optimism and fervor. Fueled by the words and experiences of those whose lives have been impacted or lost to SCA, the Avive team has simply refused to accept the status quo, working relentlessly to move the needle on survival rates. Rory Beyer, Moseley Andrews, and Sameer Jafri came together with a seemingly simple idea – that anyone can and should be able to positively impact the outcome of a Sudden Cardiac Arrest (SCA) rescue. Drawn together by their complementary skills and background, they met at a conference focused on SCA prevention and quickly came to share a vision for the profound impact that a more effective solution could have on thousands of families every year. With Rory and Moseley’s technical expertise and a novel AED concept they had developed at MIT, combined with Sameer’s experience in SCA prevention through his non-profit organization – Saving Hearts Foundation, the three co-founded Avive in 2017. Our story is just beginning, and we hope you’ll come write it with us. https://youtu.be/XUiwcB_9bzw We are actively hiring, see how you can contribute at https://avive.life/careers/
Why Work With Us
If you'd like to learn more about what it’s like to work at Avive, visit https://avive.life/careers/ And check out our Glassdoor reviews at: https://www.glassdoor.com/Overview/Working-at-Avive-Solutions-EI_IE8305608.11,26.htm
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