Product Marketing Manager-Automotive

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business. 

Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for five years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it. 

Position Description:

As a Product Marketing Manager at KPA, you will be responsible for overseeing the automotive compliance portfolio, inclusive of consulting, software, and training solutions covering all areas of dealership compliance. You will work to enhance KPA's competitive positioning through market research, customer insights, and the creation of innovative messaging. You will also collaborate with sales and marketing teams to drive enablement, develop launch strategies and marketing programs to achieve sales and growth objectives within the automotive market. You will gather insights from client interviews and industry events to develop case studies and inform the product roadmap.

This role requires an individual with full-stack product marketing experience, leadership through indirect influence, a passion for organizing revenue enhancing initiatives, and creativity while operating within a complex industry. The successful candidate will also demonstrate strong strategic thinking, charisma, and the ability to create and measure impactful messaging and programs that resonate with a unique customer base within the industry. A strong interest and/or experience in the automotive industry or compliance and RegTech is preferred. 

This role offers the opportunity to make a meaningful impact in a dynamic, mission-driven software sector. You will work alongside industry experts and be part of a company that values client-success, iterative, obtainable growth, and cross-team collaboration. 

Responsibilities:

• Competitive Intelligence & Competitive Analysis: Conduct ongoing market research and analysis to understand the competitive landscape, identify trends, and assess client needs. Stay ahead of competitors by developing and refining KPA's product positioning.
• Sales Enablement & Organization: Develop compelling messaging, sales tools, and resources that empower the sales team to effectively communicate the value of KPA’s automotive compliance solutions. Regularly review and optimize the sales process for efficiency and effectiveness.
• Launch Strategy: Collaborate with cross-functional teams (product, sales, marketing, consulting) to develop go-to-market strategies for new product releases and updates. Ensure a seamless launch process with measurable impact.
• Creative Campaign Strategy: Work with the marketing team to develop innovative, multi-channel marketing campaign concepts that drive demand and increase product awareness. Track performance and adjust strategies based on data and ROI metrics.
• Cross-functional Collaboration: Serve as a thought leader for the automotive compliance product suite, offering expertise to internal teams and external partners. Build relationships across departments to ensure alignment on product and market strategies.
• Client Research & Roadmap Guidance: Conduct client interviews, attend industry events, and gather insights to inform the product roadmap and ensure KPA's solutions meet current and future market needs.

Requirements:

• 4+ years of product marketing experience, with 1+ years in a market-facing role.
• Proven experience in competitive intelligence, market research, launch strategy, messaging, and customer insights.
• Strong understanding or desire to work within the automotive or compliance space (or related industries) is highly preferred.
• Exceptional organizational skills with a proven ability to manage multiple projects and deadlines. Experience working with project management software in a team environment is preferred.
• Ability to think creatively and strategically, with a talent for developing compelling product messaging and reporting/experimenting for maximum effectiveness.
• Excellent written and verbal communication skills, including public speaking and presenting with indirect influence.
• Proficiency with productivity and reporting tools and experience in Salesforce, Hubspot, ClickUp, Chorus, Figma, Adobe InDesign and more.

Success Criteria:

• Strong analytical mindset with a focus on ROI and data-driven decision making.
• Adaptability in a fast-paced, evolving environment with multiple stakeholders.
• Creativity in developing messaging and campaign strategies.
• A collaborative team player with strong organizational capabilities.

Compensation:

• Annual Base Salary Range of 110k-140k
• Annual Base Salary Opportunity of 10%

Location:

• The ideal candidate for this role would be local to the Portland, OR area and have the ability to go into the office once a week. Remote candidates may be considered by exception.

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, Mental Health Benefits, and Pet Insurance.

About KPA

Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.

We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Midsize Places to Work by Built In Colorado for 2024.

“To be ranked in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].