Product Marketing Manager, APAC

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Hong Kong
Hybrid
Software
The Role

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. 

 

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. 

 

Empower your impact at Cision. Be seen, be understood, be you. 


Objectives of this role 

- Develop PR Newswire’s product marketing content output in the APAC region 

- Shape product marketing campaigns that target prospective customers 

- Build content marketing collaterals library with the support from HQ & Local marketing team 

Primary Duties & Responsibilities:

  • Lead product marketing collateral and content development 
  • Conducts market research and competitive analysis, to identify product gaps, potential new offerings, and solutions to improve product offerings continuously 
  • Acts as a Subject Matter Expert and monitors, tracks, and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date 
  • Manage product marketing campaigns targeting prospects and clients in various lifecycle stages 
  • Craft PR Newswire’s product storytelling vision and voice for local markets

Desired Skills and Experience:

  • English and Chinese written and verbal fluency (Mandarin/Simplified Chinese)  
  • 5+ years of experience in Product Marketing in B2B, Martech, SaaS (Software as a Service)  
  • Global product launch experience  
  • Proven experience creating compelling messaging for a variety of segments and personas 
  • Ability to craft compelling stories around tech products, services, and solutions for businesses 
  • Strong teaming skills and openness to diverse views
  • Executive communication skills 
  • Demonstrated ability to prioritize work and drive on-time, high-quality results
  • Proficiency with SharePoint, CRM (Customer Relationship Management) systems like Salesforce, and Desktop publishing software like Adobe Creative Suite preferred  
  • Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely
  • Advanced time management and ability to work on multiple priorities simultaneously, attention to detail and organizational skills 

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

 

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge  and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

 

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

 

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process. 

Cision Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cision and has not been reviewed or approved by Cision.

  • Leave & Time Off Breadth Time off and paid holidays, including days like Martin Luther King Jr. Day and Juneteenth, are highlighted alongside flexible or unlimited PTO and volunteer time. Feedback suggests this breadth of leave and schedule flexibility meaningfully supports work–life balance.
  • Healthcare Strength Core medical, dental, and vision coverage are offered with FSA/HSA options, plus an EAP and dedicated mental‑health resources such as Headspace. Feedback suggests these health and wellbeing elements are a solid part of the total package.
  • Retirement Support A 401(k) program is available at date of hire with traditional and Roth options administered via Fidelity, with employer matching and vesting described in plan materials. Feedback suggests this provides mainstream retirement support even if not described as market‑leading.

Cision Insights

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The Company
HQ: Chicago, IL
2,736 Employees
Year Founded: 1867

What We Do

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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