Product Marketing Manager (all genders)

We love the magic of memory keeping

At Journi, we’re on a mission to build the world’s most-downloaded printing app.

With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories.

Now we're expanding into new territory, building a new product experience from the ground up. We’re on the lookout for an enthusiastic Growth Marketing Manager who will define how we market this new product. By joining project Firebird, you’ll be part of a small, high-impact team shaping something new from day one.

• Product Co-Ownership: This is the primary growth mechanic, and making it work is your most important job. Contribute and collaborate with product teams to develop user flows, referral and sharing loops pre-launch to ensure an organic flywheel during and post launch. 

• App Launch & Go-to-Market: Firebird is pre-launch. You'll define how we go to market and execute it. Own the end-to-end launch strategy: from pre-launch seeding to App Store rollout to post-launch momentum including defining positioning, messaging, channel mix for GTM in collaboration with channel teams. 

• Mastering Retention: Design and optimize the 'retention loops’ that create shared consumption moments and retain customers. Build and run CRM campaigns (push, email, in-app) around the emotional moments that matter. Define and track retention metrics that signal real habit formation.

• Paid User Acquisition: Paid is a scale lever, not an early shortcut. You'll build the foundation and know when to turn it on. Establish mobile attribution and reporting from day one and define signals that tell you the organic loop is strong enough to amplify with paid channels.

• Strategy, Measurement & Direction: Own the growth model: inputs, outputs, and levers across the full funnel (acquisition, activation, invite rate, retention and monetization). As Firebird scales, help define the growth team structure and hire into it.

• 5-8 years in growth, performance marketing, or product marketing at a consumer app or mobile-first startup

• Proven record of launching apps or features and measurably growing an install/user base from scratch

• Experience designing and shipping referral, invite, or viral sharing mechanics, and measuring what actually worked

• Hands-on experience running paid UA (Meta Ads, TikTok, Google UAC, Apple Search Ads) with real budget ownership

• Solid grasp of mobile attribution (Adjust, AppsFlyer, or similar) and product analytics (Amplitude, Mixpanel)

• Experience owning CRM tooling end-to-end (Braze, OneSignal, Klaviyo, or equivalent)

• Strong analytical mindset: comfortable in spreadsheets, funnel models, and growth dashboards

• Clear communicator — you can distil a complex growth strategy into a crisp plan and bring engineers, designers, and founders along

• You’ve been the first or only marketing hire at a startup. You know what zero infrastructure actually feels like.

• Familiarity with ASO and organic growth channels (SEO, creator/influencer, community)

• Experience in consumer apps in the photo, memory, family, or social space

• Enough design sensibility to give sharp creative direction without being a designer yourself

• An instinct for the emotional triggers that drive sharing in private, intimate contexts, not just conversion optimisation

A happy team makes for a happy workplace. We wouldn’t be able to do what we do without our team, and that’s why we offer:

• A fair annual gross salary starting at € 70.000. Our final offer depends on your experience and qualifications.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)

• Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences

• Go places: we reimburse your public transport card for Vienna

• Team first: join our yearly team-building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Boost your German: weekly in-house lessons in small groups

• Special treatment: enjoy a premium membership on all Journi products

... and more!

1. Intro call with the Talent Acquisition team (30 min)

2. Time-boxed, asynchronous challenge

3. Technical interview with the Hiring Team (1 h)

4. Final interview with the Leadership team (1 h)

Please include your CV and cover letter with your application.

Everyone is welcome at Journi

No matter your background, identity, or story, if you’re exceptional at what you do, there’s a place for you here. We believe that an inclusive team is a stronger team, and we want everyone to feel respected and understood from the moment they join us.

Turning digital memories into something you can hold

Our goal is simple: to make it effortless for you to preserve the memories you cherish. By combining smart technology with a love for design, we turn "photo chaos" into high-quality keepsakes in seconds. You capture the moments; we help you keep them forever.

A global team with heart

More than 10 million people around the world already use Journi to create their Photo Books, and we’re just getting started. We’re a global team of 100+ people united in Vienna, thinking big and building with care. We work hard, but we never take ourselves too seriously. We keep things informal, friendly, and always on our users' side.

If you’re excited to solve meaningful challenges and shape a product loved by millions, we’d love to hear from you. 🌟