Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.
Overview
Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.
Responsibilities- Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
- Influences specialty business strategy and direction.
- Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
- Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.
- Develop value proposition, claims, and messaging in alignment with brand guidelines.
- Ensures successful execution of global and regional product launches.
- Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
- Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
- Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
- Establishes objectives for campaigns and channels, including customer meetings and events.
- Provides measurable input to marketing and specialty processes, systems, and operational plans.
- Able to work independently to understand root causes for a variety of unique and difficult issues.
- Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
- Foster and maintain a workplace culture respectful and supportive of individual differences.
- Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
- Must maintain company values, policies and standards.
- Must have effective oral and written communication skills
- Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.
- Bachelor’s degree required in marketing or business
- 7-10 years of relevant experience in strategic marketing
- Experience in developing effective marketing strategies and plans that drive business goals
- Global and domestic travel will be required
- Analytical and problem-solving skills with an operations mindset
- Experience working with sales and marketing teams
- Experience in brand management and product marketing
- Willingness and availability to travel on company business as required.
Skills Required
- Bachelor's degree in marketing or business
- 7-10 years relevant experience in strategic marketing
- Experience developing effective marketing strategies and plans that drive business goals
- Experience in brand management and product marketing
- Experience working with sales and marketing teams
- Experience executing global go-to-market strategy and product launches
- Analytical and problem-solving skills with an operations mindset
- Ability to manage large, complex cross-functional marketing initiatives independently
- Effective oral and written communication skills
- Willingness and availability for global and domestic travel as required
What We Do
At Cook, we are building our future on Invention, Connection, People, and Community. As a privately owned company, we can look at the world our own way and do what we feel passionate about. What are we passionate about? That’s simple: Making unique, quality products and connecting with people to improve lives on both sides of the device. Central to our focus on building deep connections is our belief in the importance of identifying innovative solutions to help customers, patients, employees, and communities thrive. We understand that our ongoing success will come from creating inclusive, supportive, and healthy environments where we can prosper together. Our people are our greatest asset and are at the heart of everything we do. Come build with us.
