Product Marketing Leader

Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $180M+ in annual revenue while being completely bootstrapped and profitable. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.

What You’ll Own

This is mostly a product role that is in charge of increasing awareness and adoption of features that are important to our customers. You’ll be the single head to crown on product marketing within Skylight.

Responsibilities:

• Craft the narrative—shape how we position our products & features so that customers “get it” emotionally and instantly.
• Own the roadmap—lay out the plan, actions and requirements to drive awareness, adoption and impact.
• Run go-to-market for major feature launches—building the brief, defining the success metrics and ensuring it all happens.
• Do customer discovery—learn what resonates and create messaging that lands.
  

This role is not for everyone. You will thrive here if you:

• Have great instincts for customer emotion and buying behavior
• Can find the 1-2 things that will really make a difference for any given goal.
• Feel comfortable in ambiguity. You don’t need a roadmap handed to you—you’ll make one.
• Can both execute while designing repeatable processes that work in practice.
• Write clearly, simply, and with heart. You don’t hide behind fluff or jargon.
• Care deeply. You show up with curiosity, vulnerability, and good intent.

• 8+ years of experience in product marketing, brand strategy, or growth marketing.
• Recent experience at a fast-moving tech or direct-to-consumer startup.
• Demonstrated ability to own a major product/feature launch or brand positioning shift end-to-end.
• Experience running qualitative research and turning it into strategy.
• Excellent writing skills. You have written strategic briefs, generated mockups and can boil things down.
• Strong analytical thinking—you’re comfortable using data to frame decisions.
  

Bonus (but not required)

• Experience marketing a hybrid hardware/software products.
• Experience with UX/UI as it relates to a consumer facing software or application
• Product development experience—working with product managers, engineers, designers and creative.
  

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Except November & December)

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

We hire across the U.S., but for legal reasons, we have to list NY and CO separately.

For Colorado-based candidates, the range being offered for this role is $120-175k based on experience and for California-based candidates, the range being offered for this role is $120-175k based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.