Who We Are
The world is moving towards instant digital payments and TabaPay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. TabaPay is a highly profitable rocketship that processes billions of dollars each year. To learn more visit www.tabapay.com.
Who You Are
We’re looking for an exceptional product marketing leader to lead our corporate product marketing function. This role will be responsible for crafting new messaging for TabaPay to help position us for the next stage of growth into new markets and products. This role is highly strategic, mission critical for TabaPay, and involves frequent interfaces with the CEO and executive team.
You will help us craft a new corporate message by identifying specific key target markets, developing a deep understanding of these audiences’ needs, and crafting a unique selling proposition and message that resonates with them. You will also own our website redesign and work with a team of designers, developers, and product managers to bring it to life. Additionally, as a senior lead, help mentor and improve the marketing team.
What You’ll Do
- Growth in New Markets: Help us expand to new markets by identifying new target markets that could be served with TabaPay products, understanding competition, determining product/market fit for these areas, deeply understanding their distinct needs, and creating target personas
- Differentiated Messaging: Help craft a clear and compelling message on what makes TabaPay unique in serving these audiences. You’ll talk to our biggest fans, prospects, deeply understand why they love us, and create a message to attract a new wave of fans
- Website Redesign: Lead all aspects of our website redesign from new messaging, new pages, new brand design, and web analytics to better attract customers
- Team Leader: Hire and manage team to redesign the website. Additionally, as a senior leader on the marketing team, help mentor other marketing teammates and influence cross-functional partners across the company
Qualifications
- Curious: Passionate about understanding how complex products work
- Customer obsessed: Great at conducting customer research, deeply understanding customer needs, and deriving customer insights to inform differentiated messaging and product roadmap
- Act like an owner: Ability to problem solve, think strategically and analyze qualitative and quantitative date, assess and prioritize opportunities, develop a plan to go after these opportunities
- Storyteller: Excellent at crafting clear and compelling messaging for a B2B audience
- Collaborator: Excellent at collaborating with and influencing executives and cross-functional stakeholders such as product management, engineering, data analytics
- Thrive at startups: Ability to be a self-starter, identify and solve problems, and move fast
- Must have 10-15 years of product marketing experience
- Payments experienced preferred
The pay range for this position is $160,000-180,000 for base pay; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits as listed below, dependent on the position offered.
This position is a hybrid position and must be able to commute to our Palo Alto, CA office at least 2 days a week.
Benefits
TabaPay offers the following benefits:
- 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
- Employer 401K Matching
- Generous and Flexible PTO
EEO Employer: TabaPay is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.
Top Skills
What We Do
TabaPay, the leading instant money movement platform, enables secure, reliable, and lower cost instant payments for Fintech innovators. We offer direct access to 15 banking partners, 14 networks (debit, credit, RTP & ACH), multiple geographies, innovative products, and features in one unified API. TabaPay is trusted by >2,000 Fintechs and Financial Institutions and is ranked a top merchant acquirer in the US, processing over a million transactions a day. For more information, visit www.tabapay.com
