Product Marketing Lead

About Us

In today’s connected world, sharing private information is the lifeblood of any organization. However, the challenge of keeping sensitive data secure has only grown, leading to regular leaks—even within top-tier organizations. This breakdown of trust disrupts communication and causes significant harm to people and businesses.

EchoMark offers a game-changing solution: we embed invisible, forensic markings in documents, personalized for each recipient. These markings don't disrupt information flow but allow leaks to be traced back to their source. The presence of EchoMark fosters trust, accountability, and better stewardship of private information.

We believe the future of information sharing lies in individualizing private data for each recipient, ensuring it stays secure while enabling teams to work effectively.

Role Overview

As the Product Marketing Lead at EchoMark, you will pioneer our product marketing strategy, drive market education, and establish the value proposition for our cutting-edge category-creating approach to cybersecurity and data protection. This role is ideal for a dynamic, hands-on leader who can build and execute from scratch, working closely with executive teams, press, and industry stakeholders to position us a new solution in a crowded market. You will craft compelling messaging, develop essential marketing collateral, and ensure we have the right value propositions for key decision-makers, including CDOs, CISOs, and CEOs. This is a chance to make a massive impact at an early-stage company and to lead the charge in scaling our go-to-market efforts. Join our team at our Kirkland HQ!

Key Responsibilities

• Drive Awareness & Lead Messaging: Make EchoMark a household name among key enterprise and government leaders. Drive awareness of our unique and category-creating solution. Develop clear, compelling messaging that resonates with decision-makers at all levels, including CDOs, CISOs, and CEOs.
• Collateral Development: Create and manage a robust suite of marketing collateral—sales decks, product sheets, case studies, white papers, etc.—that empowers our sales team to effectively communicate the value of our solutions to prospects and customers.
• Press & Media Relations: Serve as the point of contact for press engagements, interviews, and industry discussions. Craft narratives that position us as thought leaders, and build relationships with key industry media to generate coverage.
• Value Proposition Creation: Develop and refine value propositions tailored to our complex buyer ecosystem (20-30 decision makers across departments) with a focus on security as the top priority.
• Pricing & Packaging Strategy: Lead the development of our product pricing and packaging strategy, ensuring alignment with market needs and customer value perception. Support the launch and go-to-market strategy for new products and packages.
• Enterprise Focus: Ensure that all product marketing strategies are tailored to the needs of enterprise and government clients, incorporating the nuances of their procurement processes and decision-making structures.
• Trade Shows & Events: Plan and execute participation in industry trade shows, conferences, and other events, ensuring we have a powerful presence and that our messaging aligns with broader marketing and sales goals.
• ‍Demand Generation: Develop and execute a comprehensive demand generation strategy, leveraging a mix of channels including website optimization, paid and organic media, social media, and content marketing to drive qualified leads and increase brand visibility.

Qualifications

• 7+ years of experience in product marketing, with significant experience in enterprise or government sectors.
• Proven success in educating markets on complex, technical products, preferably in cybersecurity, data management, or related industries.
• Deep experience working with large enterprise, financial services, and government customers
• Strong experience in developing marketing collateral from scratch, driving product messaging, and creating sales tools for use by both internal teams and external partners.
• Experience working closely with press and industry media, building narratives and generating coverage.
• Demonstrated success in developing value propositions and messaging frameworks for products with multiple decision-makers in the buying process.
• Proven ability to drive pricing and packaging discussions from inception through to market launch.
• Exceptional communication skills, both written and verbal, with a demonstrated ability to translate complex technical concepts into compelling messages.
• A self-starter with the ability to build from the ground up, and a passion for educating and influencing market perceptions.

Key Characteristics

• Creative Builder: You thrive on creating something from nothing and enjoy the challenge of building out a market presence for a disruptive product.
• Enterprise Experience: You understand the intricacies of selling into large enterprises, financial services, and government, including navigating long sales cycles and multiple stakeholders.
• Security-First Mindset: Given the critical nature of security in our product offering, you prioritize security in your messaging and value proposition development.
• Ability to Execute as an Individual While Also Leading: You're energized to roll up your sleeves and personally execute, whether it’s developing a partner kit, creating a sales deck, hosting a press interview, or optimizing a customer journey while also leading the overall product marketing strategy.
• Collaborative Partner: You work cross-functionally, aligning closely with sales, product, and customer success teams to ensure marketing efforts are driving business outcomes.

This is a pivotal role for an energetic, driven, and creative marketing leader ready to make a lasting impact at an early-stage company and help shape our future.