Product Marketing Lead

Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree.

Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work. 

The Growth and Marketing team is building the growth engine across the RentSpree experience — fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents, landlords, and partners.

As our Product Marketing Lead, your north star is simple: make our Sales, Customer Success and Business Development teams wildly successful as they prioritize top partners and strategic accounts. You’ll own product marketing across all RentSpree products and customer segments — shaping the narratives, positioning, and enablement that help us win, grow, and retain high-value users across the ecosystem.

You’ll evolve our messaging in partnership with teams across RentSpree (research, design, leadership), then translate it into crisp enablement assets: pitch decks, talk tracks, battlecards, one-pagers, competitive briefs, case studies, and partner playbooks. You’ll also lead GTM and launch strategy for new products and features — ensuring the entire company is aligned and ready.

This is a strategic + hands-on role. You’ll partner with research to run customer and competitive insights, write a high volume of content yourself, and use AI-powered workflows and agentic systems to operate at 3× the traditional PMM output — scaling content, insights, and personalization without sacrificing quality.

Hybrid in Seattle, WA — three in-office collaboration days weekly plus occasional travel for offsites, partner meetings, and events.

• Own product marketing across all products and audiences — shaping positioning, messaging, and narratives for agents, landlords, partners, and platform stakeholders.
• Make sales, customer success & BD successful — build the enablement engine (pitch decks, playbooks, talk tracks, objection handling, battlecards, competitive briefs, one-pagers, and case studies).
• Lead GTM for new products and features — segmentation, launch strategy, internal readiness, rollout, and post-launch optimization.
• Drive partner and channel enablement, especially for top integrated partners, MLSs, associations, and high-value sales opportunities.
• Conduct research and competitive intelligence (with research + design) to generate insights that shape positioning, GTM, and sales strategy.
• Collaborate deeply with Marketing and Product so product, site, messaging, and sales motions tell one coherent story and reinforce adoption.
• Use AI and agentic workflows to 3× your impact — scaling writing, synthesis, insight generation, asset creation, personalization, and competitive scanning.
• Measure and communicate impact across pipeline influence, partner adoption, win rates, engagement with enablement assets, and launch performance.

Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

• 6–10 years in product marketing (or similar roles) within B2B SaaS, marketplace, or B2B2C environments.
• Proven ability to enable sales teams with assets and programs that improve win rates, deal velocity, and partner performance.
• Experience owning positioning, messaging, and GTM across multiple products, customers, and segments.
• Strong writing and storytelling — able to craft narratives, decks, briefs, and case studies without a dedicated writer.
• Skilled at translating customer, market, and competitive insights into strategy, messaging, and enablement.
• Hands-on with AI and agentic workflows to scale writing, research synthesis, enablement, and experimentation.
• Effective collaborator across sales, customer success, BD, research, product, and marketing/growth, aligning teams around clear narratives and plans.
• Data-aware, outcome-driven — focused on pipeline influence, adoption, and revenue impact, not asset volume.

These are the principles we hire for and hold ourselves to:

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
• Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
• Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple.
• Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
• AI is a core skill. Use AI tools to move faster and think sharper.

The work here is real, the problems are hard, and you'll have teammates who push you to do your best.

• Compensation. $185k-$220k base.
• Equity. Share in what you help build.
• The team. Talented colleagues who push you and back you up.
• Room to grow. Coaching, resources, and development beyond the role you start in.
• Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more.
• A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation. Take the time you need. We trust you to manage it.
• 11 holidays a year, plus 3 recharge days.
• Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote.
• Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus.
• The tools to do your best work. Business expense allowance and internet reimbursement.
• Family support. Parental leave and fertility benefits.
• Legal and tax help. Legal benefits and tax support through RocketLawyer.
• Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office.
• High impact, lean team. Small teams, close to customers, shipping work that matters. Your fingerprints are on the product.

If you take ownership, move with urgency, and want to work on problems that matter, we'd love to hear from you. You don't need to meet every requirement. If this feels like the right place to do your best work, reach out.

RentSpree is an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. This applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are made on qualifications, merit, and business need.