Product Marketing Lead

Posted 2 Days Ago
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Palo Alto, CA, USA
Hybrid
150K-300K Annually
Mid level
Artificial Intelligence • Machine Learning • Marketing Tech • Software
The Role
Lead Auxia’s product marketing function by defining positioning, messaging, and go-to-market strategies for its AI-powered marketing platform. Develop thought leadership content, customer stories, sales enablement, and product launch materials. Research customers, competitors, market trends, and emerging AI technologies while collaborating with founders, sales, engineering, and partners. Represent Auxia at industry events and establish the company as a leader in AI marketing agents.
Summary Generated by Built In
About Auxia

Auxia is an agentic marketing platform that empowers teams with AI agents that plan, build, and ship campaigns end-to-end across your existing stack, drawing on all your first-party data to personalize every customer interaction in real time, within the guardrails you set.

Enterprises like Atlassian, Comcast, Assurant, USAA, and NTT Docomo leverage Auxia to replace slow, manual workflows with intelligent automation that truly moves the needle. Built with enterprise-grade infrastructure, Auxia’s multi-agent optimization engine doesn’t just enhance marketing — it replaces fragmented execution with a continuous growth system that delivers measurable results faster and with dramatically less effort.

About the Role

    We’re seeking a superstar to lead Product Marketing, a strategic storyteller who will shape Auxia’s market narrative and drive our strategic positioning in the AI solutions landscape. This is a critical role aimed at establishing Auxia as a recognized thought leader and innovator within the rapidly evolving AI Marketing and Marketing Agents domain. 

    The ideal candidate possesses a blend of deep marketing expertise, familiarity with AI and agentic technologies, and an innate understanding of the needs and challenges faced by marketing professionals. You will have the autonomy and agency to build our product marketing function from the ground up, creating foundational strategies, frameworks, and narratives that drive market leadership.

Responsibilities

  • Define, articulate, and evolve Auxia’s core positioning, messaging, and narrative strategy in the AI Marketing landscape helping establish Auxia as the category leader for AI‑powered Marketing Agents.

  • Drive the development and execution of go-to-market strategies, aligning founders, sales, and engineering teams to deliver differentiated positioning and accelerate market adoption.

  • Serve as the internal champion and external voice of Auxia’s leadership in AI-led marketing approach, shaping how we apply AI in our own programs and sharing those insights to educate and influence the broader market.

  • Develop compelling content and thought leadership materials, including white papers, case studies, blogs, presentations, and customer success stories.

  • Become the expert on our customers, competitors, market trends, and emerging AI technologies, ensuring Auxia remains differentiated and ahead of market shifts.

  • Collaborate cross-functionally to support product launches, sales enablement initiatives, and strategic partnerships.

  • Represent Auxia at industry events, conferences, and webinars, raising awareness and enhancing our market presence.

Qualifications

  • 3+ years of experience in product marketing, preferably within fast-growing B2B technology startups.

  • Proven track record crafting compelling narratives and positioning innovative products in dynamic, evolving markets.

  • Ability to translate complex technology into clear, compelling, and actionable messages.

  • Entrepreneurial mindset with a high sense of agency, ownership, and drive to succeed.

  • Proven ability to build and scale product marketing functions from the ground up, demonstrating strategic and operational excellence.

Skills Required

  • 3+ years of experience in product marketing, preferably within fast-growing B2B technology startups
  • Proven track record crafting compelling narratives and positioning innovative products in dynamic, evolving markets
  • Ability to translate complex technology into clear, compelling, and actionable messages
  • Entrepreneurial mindset with strong agency, ownership, and drive to succeed
  • Ability to build and scale product marketing functions from the ground up
  • Strategic and operational excellence
  • Familiarity with AI and agentic technologies
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The Company
HQ: Palo Alto, CA
86 Employees
Year Founded: 2022

What We Do

Auxia is an Agentic Marketing Platform that combines advanced infrastructure with AI agents to orchestrate hyper-personalized customer journeys. It empowers enterprises to unlock hidden signals from first-party data, fueling intelligent growth models that automate complex data science and engineering tasks. By deploying AI agents, marketers can deliver dynamic, personalized content across critical customer surfaces like web, app, email, and SMS, while autonomously optimizing each customer’s journey in real time.

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