Product Marketing Lead

Posted Yesterday
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Oakland, CA, USA
In-Office
Entry level
Consumer Web • Mobile • Social Impact • Software
The Role
Volunteer Product Marketing Lead supporting WeVote’s voter engagement platform. Responsibilities include creating onboarding and outreach toolkits, translating product features into benefit-driven messaging, developing campaign assets for email, social, digital ads, and candidate outreach, and collaborating with business development, marketing, product, and analytics teams to improve adoption and campaign effectiveness. The role requires 3–5 hours weekly, remote availability during some U.S. Pacific business hours, and a commitment to strengthening American democracy.
Summary Generated by Built In

* Fraud and phishing warning * 
Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you
Join the WeVote Movement

WeVote has an open volunteer position for a Product Marketing Lead, for 3-5 hours per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.

About Us

WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X.

What You'll Do

  • Design and deliver onboarding and outreach toolkits tailored to each persona, including email templates, FAQs, demo scripts, explainer slides, social copy, and co-branded materials for use across teams.
  • Translate product features into compelling, benefit-driven messaging that supports candidate and partner onboarding and promotes adoption of the WeVote platform.
  • Ensure cohesive messaging and strategic alignment by collaborating closely with Business Development, Marketing, Product, and Analytics teams.
  • Create campaign-ready materials that support key electoral milestones (e.g., candidate invite launch, voter engagement periods) and drive activation across communication channels.
  • Gather and apply insights from internal teams and engagement data to continuously refine assets, improve user experience, and optimize campaign effectiveness.
  • Coordinate with team leads to develop and deliver assets for email, social media, digital ads, and in-person candidate outreach efforts.

Who you are: Must haves.

  • You want to work with an established and successful team. You are committed to strengthening American Democracy.
  • You are striving for personal excellence, and want to do meaningful work that will make a difference.
  • 3-5 hours per week during our core team hours M-F 8 a.m. - 6 p.m.
  • A willingness to work with and support other volunteers.
  • Background in product marketing, UX writing, or audience strategy.
  • Strong communication and content creation skills.
  • Experience with Canva, Google Suite, or content tools preferred.
  • Based in the U.S., with availability during some U.S. Pacific business hours.

How to apply:

Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.

Skills Required

  • Availability for 3–5 volunteer hours per week during Monday–Friday core team hours
  • Willingness to work with and support other volunteers
  • Background in product marketing, UX writing, or audience strategy
  • Strong communication and content creation skills
  • Based in the United States
  • Availability during some U.S. Pacific business hours
  • Experience with Canva, Google Suite, or content tools
  • Passion for strengthening American democracy and helping the mission
Am I A Good Fit?
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The Company
200 Employees
Year Founded: 2014

What We Do

WeVote is a nonpartisan, open-source nonprofit startup building next-generation voting technology. It aims to help voters understand their ballots, vote their values, and get out the vote by collaborating with friends and trusted sources, simplifying the voting experience.

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