Product Marketing Lead

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Massachusetts, USA
Remote
140K-170K Annually
Senior level
Artificial Intelligence • Software • Automation
The Role
Lead product marketing strategy across positioning, messaging, go-to-market planning, product launches, sales enablement, competitive intelligence, customer insights, and analyst relations. Partner with Product, Sales, Marketing, executives, and customers to communicate complex security automation products, develop market differentiation, create customer-facing content, and improve messaging using market and performance data.
Summary Generated by Built In
Description

About us

At BlinkOps, we are building the next generation of security automation through our Agentic security platform. Our mission is to help security teams operate faster, smarter, and at scale.

As the industry’s only Agentic Security Automation Platform, Blink enables you to automate all aspects of your security operations by combining AI security agents with deterministic workflows. Retain full control as you deploy your own custom army of virtual security employees - each tasked and responsible for managing specific jobs and capable of taking autonomous decisions. These AI agents leverage the deterministic security workflows assigned to them or by calling upon peer agents as required. Blink empowers security teams to rapidly operationalize response to zero-day and emerging threats by automating detection ingestion, cross-environment hunting, containment, and coordination with human stakeholders.

About the Role:

BlinkOps is looking for a Product Marketing Lead to help define how we position, launch, and tell the story of our products in the market.

In this role, you’ll sit at the intersection of Product, Marketing, Sales, and our customers, crafting compelling messaging and stories that help the market understand how BlinkOps can transform the way they operate.

You’ll work hand-in-hand with executive leadership to shape how we bring our product to market, including positioning and messaging, product launches, competitive intelligence, sales enablement, customer-facing content, and analyst relations.

This is a highly cross-functional role for a strategic thinker and strong executor who enjoys working in a fast-moving environment, getting close to customers, and driving results.

This is a remote position in the US. Preferred location should be in the East Coast.

Your responsibilities

What will you do?

Product Positioning & Messaging

  • Develop clear, differentiated positioning and messaging for BlinkOps products, capabilities, and use cases
  • Develop messaging frameworks and core narratives that can be used consistently across marketing, sales, product, and customer-facing channels

Go-to-Market & Product Launches

  • Partner with Product Management to plan and execute go-to-market strategies for new products, features, and capabilities

Core Sales Kit & Sales Enablement

  • Create and maintain sales materials including pitch decks, battlecards, solution briefs, product overviews, and other customer-facing assets
  • Work directly with GTM teams to understand objections, gaps, and customer feedback and turn those insights into better messaging and enablement

Competitive & Market Intelligence

  • Develop a strong understanding of frequent competitors, emerging trends, and evolving customer needs
  • Own competitive intelligence and translate market insights into actionable positioning, messaging, and sales enablement that clearly articulate how BlinkOps is different

Customer & Market Insights

  • Develop a deep understanding of our customers, their challenges, buying processes, and the problems they are trying to solve
  • Use customer feedback, win/loss insights, market research, and performance data to continuously improve our approach

Analyst Relations

  • Manage the analyst engagement strategy
  • Track core industry reports and lead Blink’s inclusion
Requirements
  • 4–7 years of experience in product marketing, ideally at a security company
  • Experience in a high-growth SaaS start up environment
  • Proven ability to develop positioning, messaging, value propositions, and go-to-market strategies
  • Strong understanding of enterprise B2B buying motions and how to communicate with technical and business stakeholders
  • Excellent writing, storytelling, and presentation skills, with the ability to make complex concepts simple and compelling
  • Demonstrated ability to independently drive multiple initiatives from strategy through execution
  • An AI-first analytical and curious mindset, with the ability to use customer, market, competitive, and business data to inform decisions
  • A strong bias toward action and a willingness to build, test, learn, and iterate in a fast-moving environment

Additional Information:

The annual base salary range for this position is $140,000 — $170,000 USD + Variable Compensation (where applicable)

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.

Skills Required

  • 4-7 years of experience in product marketing
  • Experience at a security company
  • Experience in a high-growth SaaS startup environment
  • Ability to develop positioning, messaging, value propositions, and go-to-market strategies
  • Strong understanding of enterprise B2B buying motions and communication with technical and business stakeholders
  • Excellent writing, storytelling, and presentation skills
  • Ability to make complex concepts simple and compelling
  • Ability to independently drive multiple initiatives from strategy through execution
  • AI-first analytical and curious mindset
  • Ability to use customer, market, competitive, and business data to inform decisions
  • Bias toward action and willingness to build, test, learn, and iterate in a fast-moving environment
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The Company
HQ: Austin, Texas
98 Employees
Year Founded: 2021

What We Do

Automate all things security in the Blink of AI. BlinkOps is a security workflow automation platform designed to make building, collaborating, and scaling all things security & beyond effortless. Whether you prefer code, low-code, or no-code, BlinkOps has you covered. Easily drag and drop the actions you want into a workflow, leveraging the over 30,000 actions available in the automation library, or use Blink Copilot™ to generate a workflow with a natural language prompt. Use BlinkOps as an automation hub, where security teams go to quickly develop, collaborate, and automate their security ideas. Leverage the platform’s 8,000+ workflows that come out-of-the-box to quickly build workflows for real-time remediation. Generate automation workflows for standalone use cases or build an end-to-end proactive automation strategy, streamlining security responses across your entire organization.

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