Product Marketing Generalist

Posted 3 Days Ago
Be an Early Applicant
2 Locations
Hybrid
162K-198K Annually
Senior level
Healthtech
The Role
Own product marketing for high-priority projects from inception through launch. Responsibilities include positioning, messaging, creative and marcomms strategy, product launches, competitive and customer research, creative briefs, stakeholder collaboration, Medical/Legal/Regulatory review, and post-launch impact reporting. The role works closely with engineering, design, product management, and clinical teams while helping establish the company’s early product marketing function.
Summary Generated by Built In
Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose

In this role, you will sit directly inside project squads, working alongside engineers, designers, product managers and clinical leads to bring PMM thinking in at the point of creation, all the way through to launch.

You will be assigned to one or two high-priority projects at a time, running positioning, messaging, and marcomms strategy for each in sequence. You will also contribute to foundational PMM work such as: competitive insights, customer research, market-level positioning, and measuring impact.

You will report to the Product Marketing Lead. This role is best suited to someone who likes to get close to the product — bringing empathy for the end user, curiosity for the technical details, and focus to see a project from inception to launch.

You will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.

What You’ll Deliver in the First 6–12 Months
  • Be the embedded PMM presence within designated project squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.

  • Own the marcomms strategy for each product project you are assigned to: positioning, messaging, creative strategy, Medical/Legal/Regulatory review, and post-launch reporting on impact and learnings.

  • Develop sharp creative briefs for launch materials across marketing channels.

  • Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.

  • Develop robust research and reporting to enable continuous learning and improvement across the PMM function.

  • Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

Requirements
  • 5-7 years in product marketing or product management with experience ideally in consumer technology, healthtech, or a subscription/membership business.

  • Track record of owning product launches end-to-end, not just contributing to them.

  • Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.

  • Fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.

  • Comfortable working inside project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.

  • Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.

  • Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).

  • AI tool fluency is essential.

Skills Required

  • 5-7 years of experience in product marketing or product management, ideally in consumer technology, healthtech, or a subscription or membership business
  • Track record of owning product launches end-to-end
  • Genuine interest in the future of healthcare
  • Ability to move between technical, medical, and consumer industry topics
  • Ability to learn new product areas quickly and produce output independently
  • Experience working inside project squads and managing stakeholder relationships across engineering, design, and clinical teams
  • Strong writing skills and ability to collaborate with copywriters to simplify clinical or technical information
  • Experience in regulated or claim-sensitive environments such as pharma, medtech, or financial services
  • AI tool fluency

Neko Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neko Health and has not been reviewed or approved by Neko Health.

  • Healthcare Strength — Benefits materials and U.S. role listings describe comprehensive medical, dental, and vision coverage, often including mental-health support for clinical staff. This indicates a strong health-focused foundation aligned with a preventive-care mission.
  • Wellbeing & Lifestyle Benefits — Offerings include a complimentary annual Neko Health scan for employees (often extended to eligible family members), a monthly wellness allowance, and wellness rewards. These distinctive perks emphasize preventive health and everyday wellbeing.
  • Leave & Time Off Breadth — Paid time off and paid holidays are standard, with flexible time policies depending on role. Clinician postings also call out CME days in some markets.

Neko Health Insights

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The Company
HQ: Stockholm
126 Employees
Year Founded: 2018

What We Do

Neko Health is a Swedish health-tech company co-founded in 2018 by Hjalmar Nilsonne and Daniel Ek. Neko's vision is to create a healthcare system that can help people stay healthy through preventive measures and early detection. This requires completely reimagining the patient's experience and incorporating the latest advances in sensors and AI. Neko has developed a new medical scanning technology concept to make it possible to do broad and non-invasive health data collection that is convenient and affordable for the public.

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