The Role
The Product Marketing Executive is responsible for developing go-to-market plans, executing campaigns, analyzing results, and collaborating across teams to enhance product performance in trading competitions.
Summary Generated by Built In
Product Marketing Executive
The Role:
We are looking for a creative and results oriented Product Marketing Executive to accelerate the growth of our competition products through strategic planning, innovative campaign development, and seamless collaboration across teams to deliver strong acquisition and retention performance.
Main responsibilities :
- Design and implement strategic go-to-market plans to increase awareness and participation in trading competitions.
- Ensure strategies align with the overall product objectives and the company vision.
- Partner with various marketing departments to design and roll out impactful acquisition and retention campaigns.
- Dive deep into campaign results and draw out key trends, successes, and areas for improvement.
- Work closely with product owners to implement relevant marketing strategies.
- Monitor market trends, competitor activity, and customer behavior to identify effective strategies for acquiring and engaging high-value users.
- Relay findings to relevant marketing departments and suggest strategic shifts when necessary.
Main requirements:
- A degree in Marketing, Communications, Business or a related field.
- At least 3 years of solid experience in Digital Product Marketing or a similar role.
- Proven experience in fintech, online trading or a similar industry.
- Ability to simplify complex functionality into compelling, easy-to-understand benefits.
- Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage.
- Proven ability to derive insights from data and translate them into actionable strategies.
- In-depth grasp of customer behaviour, market nuances, and industry shifts.
- Analytical mind and strong quantitative skills.
- Outstanding communication and presentation skills.
- Fluent in English.
Benefit from:
- An attractive remuneration package
- Intellectually stimulating work environment
- Continuous personal development and international training opportunities
The Hiring Experience: What Awaits You
- Let’s Connect – Intro Chat with Talent Acquisition
- Deep Dive – First Interview with Your Future Team
- Bring It to Life – Role-Specific Take-Home Task
- Final Connection – Final Interview
Type of employment: Full-time
Location: Cyprus, Greece or Remote
All applications will be treated with strict confidentiality!
Skills Required
- A degree in Marketing, Communications, Business or a related field
- At least 3 years of solid experience in Digital Product Marketing or a similar role
- Proven experience in fintech, online trading or a similar industry
- Ability to simplify complex functionality into compelling benefits
- Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage
- Proven ability to derive insights from data and translate them into actionable strategies
- In-depth grasp of customer behaviour, market nuances, and industry shifts
- Analytical mind and strong quantitative skills
- Outstanding communication and presentation skills
- Fluent in English
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The Company
What We Do
XM is a trading platform trusted by over 20 million traders, offering easy access to 1400+ global assets with low spreads, exceptional conditions, and super-fast execution for Forex and CFD trading.
