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The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
The PME will also leverage AI tools, automation and data analytics to improve marketing productivity, accelerate opportunity identification, automate recurring workflows and enable faster, data-driven business decisions.
Responsibilities include:- Drive DINs to DWINs to grow NR while maintaining profitability
- Leverage AI tools and automation to improve marketing efficiency, including competitive intelligence, cross-reference analysis, opportunity tracking, market/TAM analysis, customer targeting and recurring business reporting
- Identify repetitive or data-intensive marketing workflows and develop AI-enabled or automated solutions that improve speed, scalability and decision quality
- Use data analytics and AI-assisted insights to identify market trends, portfolio gaps, emerging applications and new growth opportunities
- Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and build strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities, including price escalations, customer visits, sampling activity and design-in progress
- Collaborate and communicate product strategies effectively to cross-functional teams - price, campaigns, internet marketing, launch, sales enablement, etc.
Minimum requirements:
- Master’s degree in business administration with bachelors in a related engineering discipline
- 5+ years of relevant experience in product marketing, data analysis, business development or a related semiconductor role
- Demonstrated proficiency and experience using AI tools, data analytics and/or automation to improve business or engineering workflows
Preferred qualifications:
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Demonstrated ability to use AI and automation tools to analyze large datasets, automate repetitive workflows, generate market/competitive insights and improve organizational productivity
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems, tools, technologies and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Master's degree in business administration
- Bachelor's degree in a related engineering discipline
- 5 or more years of relevant experience in product marketing, data analysis, business development, or a related semiconductor role
- Proficiency and experience using AI tools, data analytics, or automation to improve business or engineering workflows
- Ability to establish strong relationships with key internal and external stakeholders
- Experience using AI and automation tools to analyze large datasets, automate workflows, generate market or competitive insights, and improve productivity
- Strong verbal and written communication skills
- Ability to quickly learn new systems, tools, technologies, and processes
- Strong interpersonal, analytical, and problem-solving skills
- Ability to collaborate effectively across functions
- Initiative and results orientation
- Strong time-management skills enabling on-time project delivery
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
