Product Marketing Engineer

Product Marketing Engineer — Analog Products
ICS Business Group | Dallas, TX

About the role

Nexperia is seeking a technically strong Product Marketing Engineer to drive go-to-market execution for our Analog Products portfolio.

In this hands-on role, you will turn product and customer insight into field-ready sales tools, digital content, webinars, and competitive positioning that help global sales teams win new designs.

The role works closely with Product Management, Applications, Systems Engineering, Regional Marketing, and Global Sales.

Why this role matters

This role is critical to translating product innovation into customer adoption. By creating clear technical messaging, launch content, and field enablement material, you will help accelerate NPI success, improve sales readiness, and bring customer and competitive insight back into the business.

Key responsibilities

Technical sales collateral and NPI launch content

• Create NPI launch collateral including GTM files, product briefs, selection guides, competitive comparisons, pitch decks, and application content.
• Build clear technical narratives around target applications, value proposition, key performance parameters, and design-in advantages.
• Partner with Applications and Systems Engineering to convert bench data, EVM results, and reference designs into sales-ready material, ensuring collateral, pricing guidance, samples, and field training are ready at launch.

Digital content and webinars

• Plan and deliver technical webinars and live training for sales teams, distribution partners, and customers.
• Create product videos, application demos, web content, and design-portal material that improve awareness and demand generation.
• Maintain Analog Products content on nexperia.com, including product pages, application landing pages, parametric accuracy, search discoverability, and engagement metrics.

Internal sales portal ownership

• Own and maintain the internal Analog Products sales portal.
• Keep NPI status, roadmaps, positioning, pricing guidance, videos, and collateral current and version controlled.
• Establish content governance, refresh cadence, and field feedback loops to close content gaps and drive adoption.

Market, competitive, and customer intelligence

• Engage with sales, distributors, and customers to understand where we win, where we lose, and why.
• Maintain competitive intelligence on parameters, packaging, pricing, roadmaps, and design-win activity.
• Bring actionable input on customer needs, portfolio gaps, and new product opportunities into roadmap and business reviews, while supporting design-in and design-win conversion on priority accounts.

Cross-functional execution

• Work with Product Managers, Applications Engineers, Systems Engineering, and Regional Marketing across the US, Europe, and Asia.
• Contribute to portfolio positioning, pricing strategy, and demand generation planning.
• Represent Analog Products at trade shows, customer technical reviews, and industry events.

What you will need

• Bachelor's degree in Electrical Engineering and 5+ years of semiconductor experience in technical marketing or applications engineering.
• Hands-on analog product knowledge, with the ability to read datasheets, interpret bench data, and translate performance into clear market positioning.
• Proven ability to create field-ready collateral, including selection guides, competitive benchmarks, application notes, launch material, and sales enablement content.
• Strong presenter and communicator for technical webinars, customer training, and collaboration with global sales, marketing, and engineering teams.
• Practical experience with digital content creation, web content management, design-portal publishing, and demand-generation support.
• Self-directed, organized, and willing to travel domestically and internationally as needed.

Desirable

• Direct experience marketing Analog Products.
• Experience with sales enablement platforms, PIM, or CMS tools.
• Familiarity with competitive intelligence and parametric benchmarking.
• Experience working across global marketing and sales organizations.

About the team

As part of TeamNexperia, you join a global network of colleagues who collaborate with energy, passion, and focus. We support each other, work closely with customers and partners, and go the extra mile to achieve world-class results.

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.

More information?

For more details please contact: [email protected]

Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.

D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.