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The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Product Marketing Engineers own customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Maintain close relationships with top tier customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
QualificationsMinimum requirements:
- Bachelor's degree in Electrical Engineering, ECE, Computer Engineering or relevant engineering field
- 2 years of relevant engineering experience
Preferred qualifications:
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
- Understanding of embedded systems
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Bachelor's degree in Electrical Engineering, Electrical and Computer Engineering, Computer Engineering, or a relevant engineering field
- 2 years of relevant engineering experience
- Ability to establish strong relationships with key internal and external stakeholders
- Strong verbal and written communication skills
- Ability to quickly learn new systems and processes
- Strong interpersonal, analytical, and problem-solving skills
- Ability to collaborate effectively across functions
- Initiative and results-oriented approach
- Strong time management skills supporting on-time project delivery
- Understanding of embedded systems
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
