Integral Ad Science

Product Marketing Director

Posted Yesterday

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New York, NY

Hybrid

139K-238K

Senior level

AdTech • Big Data • Digital Media • Marketing Tech

IAS is a global media measurement and optimization platform.

The Role

This role involves driving product adoption for CTV and publisher solutions, developing marketing strategies, collaborating cross-functionally, and producing effective marketing materials to enhance revenue growth.

Summary Generated by Built In

We are looking for a growth centered Director of Product Marketing (PMM) that will join our Global Product team. You will be responsible for commercializing innovative Connected TV (CTV) and publisher ad tech solutions, developing the go-to-market (GTM) strategies to maximize product adoption and drive revenue growth. This position reports to the Sr. Director of Product Marketing and will be based in New York.

What you’ll do

Drive global product adoption across our suite of publisher and CTV solutions including Publica, our CTV ad server
Represent the voice of the market and define customer pain points and demand that will activate product investments and revenue growth
Oversee GTM strategies, including leading development of product and portfolio positioning/messaging, branding, and packaging of all publisher and CTV products
Develop the business strategy needed to deliver industry-leading publisher and CTV experiences for consumers and businesses, and structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing
Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies / success stories
Work with Design marketing teams to create compelling marketing collateral that drives adoption and engagement of our portfolio of products
Provide input to the Product and Engineering organization to develop ad product strategy, prioritize the roadmap, and ship products on time
Collaborate with commercial leadership to understand and remove revenue blockers and provide client-facing support for publishers worldwide
Partner with the overall Commercial and Product teams to develop customer success stories
Publish thought leadership that educates publisher and CTV advertiser decision makers while generating demand for our publisher solutions

Who you are

BA or BS degree; MBA or quantitative graduate degree a plus
10+ years experience in ad tech product marketing; CTV and/or digital publisher experience strongly preferred
Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and senior executives
Experience working globally and are empathetic to customer needs
An aptitude for working with analytics and data, and turning those insights into compelling and actionable growth strategies for products
A bridge builder who has experience engaging with teams cross-functionally
You have a deep understanding of the media landscape and are passionate about digital advertising
Excellent presentation skills and enjoy working with clients
You have the ability to mix creativity with strategic thinking, and demonstrate strong organizational skills
You have strong communication skills, both written and verbally, and ability to simplify complex concepts into compelling, easy-to-understand narratives
You are comfortable serving as a spokesperson at industry events and in trade media

New York Applicants: The salary range for this position is $138,600 - $237,600. Actual pay may vary based on experience or geographic location.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.

Integral Ad Science offers a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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