Technical Product Marketing Director (Marketing Cloud)

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We’re looking for a Technical Product Marketing Director to join our Marketing Cloud team! This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Technical Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & features. We measure our success by our ability to develop relevant positioning and messaging, innovative demos that bring our product use cases to life and drive sales pipeline and customer adoption. We are looking for someone with outstanding leadership skills, deep technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn’t afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams. You are comfortable both producing and presenting live demos, messaging, enablement, and demo education to our internal, partner and customer audiences. In this role, you will work cross-functionally with product teams, marketing teams, sales teams, developers, designers, and more. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.

Responsibilities & Impact

• Design, build, and manage delivery of keynote demos for external events (Connections, Dreamforce, World Tours) and internal events (Company Kickoffs, executive presentations).

• Develop detailed explainer demo videos to effectively communicate the value and functionality of our platform and strategic launches.

• Improve the technical content for new agentic marketing concepts to help our customers, partners, and internal teams understand and trust our products. This includes creating technical explainers, blogs, whitepapers, and other deep technical content.

• Partner with product management and product marketing to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.

• Bring our Marketing Cloud product roadmap to life in launches, new releases, content, campaigns, events, and sales enablement.

• Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline and customer adoption.

• Keep current with technology trends and incorporate emerging technologies into our keynotes and demos.

Required Skills 

• 8+ years of experience in technical product marketing, product management, or solution engineering at a high tech company, or similar equivalent.

• Expertise in building product demos end-to-end that tell a concise, value-first story.

• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.

• Consistent track record in defining/driving project execution and thriving in dynamic environment.

• Phenomenal leader with expertise leading and inspiring through influence.

• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, blogs, and event/webinar content.

• Experience with demo development and AI tools such as Figma, Camtasia, Canva, Consensus. 

Preferred Skills

• Experience with enterprise applications such as CRM and/or Marketing Cloud products.

• Video design and editing skills including the ability to record and produce polished demo videos.

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a fast-paced environment.

• Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus. As well as application development on the Salesforce Platform.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $193,800 to $281,100.

For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.