Product Marketing Principal
The successful Product Marketing Principal [Internally titled Product Marketing Director] is a life-long learner with a growth mindset that is passionate about storytelling. In this role, you will help build out our position as the leader in providing order-to-cash solutions to businesses focused on B2B interactions.
As the Product Marketing Director, you will thrive in a fast-paced environment and leverage your abilities to build scalable, repeatable go-to-market (GTM) processes all while keeping abreast of industry trends with an agile approach to managing priorities and deliverables. Additionally, your GTM strategies will be the foundation for demand generation to further strengthen our market share. This is a strategic product marketing role – where you will be supporting and collaborating with extended marketing teams including revenue marketing as well as our creative services team. This is a individual contributor Director role.
What You'll Do:
- Lead GTM strategy in partnership with revenue marketing and the sales teams.
- Develop and evolve core product marketing fundamentals; including defining customer segments, messaging frameworks, value propositions.
- Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer, verticals and the global market.
- Develop a deep understanding of our target market, including buyer personas, key use cases, and customer needs. Serve as the subject matter expert (SME) on Billtrust’s value propositions, core capabilities and market landscape.
- Create and execute innovative strategies and marketing plans that drive market awareness, engagement and product adoption. Be the product evangelist internally supporting all product adoption needs.
- Define, track and report on KPIs that clearly demonstrate the impact Product Marketing has on business goals.
- Build thought leadership to drive awareness and promotion of Billtrust products and solutions, leveraging various mediums (i.e., webinars, website, videos, etc.).
- Build and maintain high-value sales tools (pitch decks, product solution guides, FAQs, etc.) that communicate the vision and value of Billtrust products and facilitate the selling process.
- Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience in partnership with product management.
What You'll Bring:
- 10+ years’ experience in B2B product marketing preferred within the SaaS or payments industry
- Experience in B2B payments required (Card, ACH, etc.)
- Ability to bring new ideas to the table with a fresh perspective on product marketing
- Strategic mindset with a pragmatic attitude- ability to translate ideas into action, and manage multiple projects and priorities concurrently, while demonstrating flexibility and creativity
- Solid understanding of the overall technology landscape with the ability to understand data and how to apply it to identify opportunities and solve problems
- Teamwork, interpersonal and relationship-building skills; strong leader and player with proven ability to facilitate cross-organizational alignment
- Relevant MBA or master’s degree strongly preferred
- Strategy consulting and international experience is preferred
- Developed leadership, execution and interpersonal skills
The expected base salary range for this position is $170,000.00 - $195,000 annually.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.
- Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!
- A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
- Flexible Working Hours: We support your lifestyle- the results are what count.
- Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
- Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
- Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
- Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow.
- Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved.
- Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
- Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.
Who We Are:
Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote
What We Do
Billtrust makes it easier for B2B companies to get paid. We’ve been the leading innovator in AR automation for nearly two decades and continue accelerating. Our customers span 40+ industries and we lead with double digit market share in many of the industries we serve.
We provide automated order-to-cash solutions that meet diverse buyer requirements and speed cash application through tailored invoice delivery, secure multi-channel payment enablement and intelligent matching and payment posting.
Our unparalleled expertise in AR informs everything that we do. No one is better positioned to understand and solve for the needs of every individual AR department.
We innovate by pushing automation into new areas like our supplier-driven payments network, automated invoice delivery into AP portals and our automated credit application process.
We drive results by helping our customers increase electronic adoption of invoices and payments and widening technology bottlenecks.
Amazing customer experiences are possible with our connected solutions. We give our customers the power to conduct business unencumbered by manual interactions.
For more information, visit Billtrust at billtrust.com.
