Product Marketing Director / VP

Posted 8 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Cybersecurity
Outpace Adversaries
The Role
The Product Marketing Director/VP will lead product positioning, messaging, sales enablement, and go-to-market strategies to drive customer engagement and pipeline growth in cybersecurity.
Summary Generated by Built In

Product Marketing Director / VP

Location: Remote (Preference for Boston, MA or Austin, TX)

Department: Marketing

Reports to: Chief Marketing Officer


Role Summary  

The Product Marketing Director / VP will be responsible for shaping how VulnCheck’s products are positioned and perceived in the market. This role bridges the gap between product, sales, and marketing—turning complex cybersecurity capabilities into clear, compelling value propositions. The ideal candidate is both strategic and hands-on: able to define go-to-market strategies, build messaging frameworks, and deliver sales enablement content that drives customer engagement and pipeline growth.


About VulnCheck

VulnCheck is the exploit intelligence company helping security teams, product vendors, and enterprises stay ahead of threats. By combining vulnerability intelligence with exploit intelligence, VulnCheck delivers real-time, actionable insights that empower organizations to prioritize, remediate, and defend against the vulnerabilities that matter most.

As we continue to expand our presence in the cybersecurity market, we’re looking for a Product Marketing Manager to own the messaging, positioning, and go-to-market strategy for our products. This role is critical in translating our technical capabilities into compelling stories that resonate with CISOs, product leaders, and security practitioners.


Responsibilities

Messaging & Positioning:  Develop differentiated product messaging and positioning that highlights VulnCheck’s unique value in the vulnerability and exploit intelligence space.

Content Development and Enablement: Create sales and marketing assets, including solution briefs, case studies, competitive battlecards, and presentations.

Go-to-Market (GTM): Lead GTM launches with the Product team for new product features, ensuring alignment across sales, marketing, and product teams.

Market Intelligence: Conduct continuous competitive analysis and market research to inform strategy and help position VulnCheck against competitive alternatives as part of the content program and the analyst relations program.

Sales Enablement: Equip the sales team with tools, training, and content that help them effectively communicate VulnCheck’s value across use cases and vertical markets.

Customer Voice: Collaborate with customers and the community to capture success stories and ensure our messaging reflects real-world impact. (case studies, Gartner Peer Insights)

Campaign Support: Partner with demand generation and content teams to design campaigns that drive awareness, engagement, and pipeline through content and through representing VulnCheck on webinars and at industry events. 


Qualifications

  • 7+ years of product marketing experience in B2B cybersecurity technology, with at least one role having been in threat intelligence, vulnerability management or security operations.
  • Proven ability to craft messaging that resonates with both technical and executive audiences across the VulnCheck TAM and collection of personas.
  • Experience supporting sales teams by building enablement tools, resources and key selling assets.
  • Strong understanding of vulnerability management, threat intelligence, or security operations.
  • Excellent written, verbal, and presentation skills.
  • Comfort working in a fast-paced, startup environment with a collaborative and hands-on mindset.

Why Join VulnCheck

  • Be part of a mission-driven company reshaping how organizations prioritize and protect against software vulnerabilities.
  • Work with a passionate, agile team solving some of cybersecurity’s toughest challenges.
  • Competitive compensation, equity opportunities, and benefits.

Top Skills

B2B Cybersecurity
Messaging Frameworks
Sales Enablement Tools
Security Operations
Threat Intelligence
Vulnerability Management
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Lexington, Massachusetts
48 Employees
Year Founded: 2021

What We Do

VulnCheck helps organizations outpace adversaries with vulnerability intelligence that predicts avenues of attack with speed and accuracy. The VulnCheck team comprises a who's who of cybersecurity research, with decades of experience uncovering 100s of 0days and 10+ patents. VulnCheck's vulnerability and exploit intelligence equips defenders with the insights they need to focus resources on the vulnerabilities that matter most. That's why VulnCheck has been selected to power government agencies, large enterprises, and the industry's most innovative cybersecurity solutions, covering billions of assets around the world. See what you're missing at www.vulncheck.com.

Similar Jobs

WISE Logo WISE

Operations Specialist

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
Austin, TX, USA

Chewy Logo Chewy

Senior Program Manager

eCommerce • Healthtech • Pet • Retail • Pharmaceutical
Hybrid
Richardson, TX, USA

Realtor.com Logo Realtor.com

Manager, Payment Operations & Compliance

Big Data • Real Estate • Software
Hybrid
Austin, TX, USA

Braze Logo Braze

Senior Technical Writer

Marketing Tech • Mobile • Software
Easy Apply
Hybrid
Austin, TX, USA
68K-109K

Similar Companies Hiring

Invoice Home Thumbnail
Software • SEO • Mobile • Information Technology • Fintech • Financial Services • Cybersecurity
Austin, TX
20 Employees
MacPaw Thumbnail
Software • Security • Information Technology • Data Privacy • Cybersecurity • App development
Cambridge, MA
550 Employees
Silverfort Thumbnail
Security • Sales • Information Technology • Cybersecurity • Automation
GB
507 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account