Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business. This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.
Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice.
What You’ll Do- Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
- Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
- Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
- Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
- Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
- Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
- Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
- Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
- Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.
#LI-TS1 #remote
What you'll get
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Skills Required
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses
- Expertise in positioning, messaging, launches, competitive strategy, and sales enablement
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership
- Strong executive communication, strategic thinking, and analytical skills with ability to connect marketing strategy to business outcomes
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software
Veeam Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeam and has not been reviewed or approved by Veeam.
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Healthcare Strength — Healthcare coverage is comprehensive with options that include employee-only no-cost tiers, plus mental-health support through an assistance program. Feedback suggests these offerings compare well in tech.
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Leave & Time Off Breadth — Time off includes unlimited PTO in the U.S., paid company holidays, quarterly company-wide recharge days, and paid volunteer time. Feedback suggests team norms influence how fully this flexibility is utilized.
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Strong & Reliable Incentives — Sales and pre-sales roles feature meaningful on-target earnings with competitive base and variable structures. Feedback suggests these plans provide strong upside for high performers.
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What We Do
Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing data. Veeam has 400,000+ customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000. Veeam’s 100% channel ecosystem includes global partners, as well as HPE, NetApp, Cisco and Lenovo as exclusive resellers, and boasts more than 35K transacting partners worldwide.
