Product Marketing Director (Hybrid)

Sorry, this job was removed at 06:43 p.m. (UTC) on Wednesday, Jul 29, 2026
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2 Locations
Hybrid
217K-374K Annually
Expert/Leader
Cloud • Information Technology • Internet of Things • Professional Services • Software
The Role
Lead go-to-market strategy for Splunk Enterprise Security, driving adoption, pipeline, and revenue. Develop positioning, messaging, launches, campaigns, and sales/field enablement. Use market insights, customer feedback, and competitive intelligence to influence roadmap and differentiate Splunk in agentic SOC and security operations.
Summary Generated by Built In
The application window is expected to close on: 08/21/2026

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

This position is a hybrid role, requiring the employee to work both onsite and remotely. Candidates should be comfortable with a flexible work arrangement that balances in-office collaboration and remote work. Specific onsite days and remote days will be coordinated with the team and manager.

Meet the Team 

Join the Splunk Security product marketing organization, where we are defining the next chapter of the agentic SOC while enabling organizations to stay ahead of evolving threats. We connect product strategy, positioning, messaging, campaigns, and field enablement to make sure our agentic SOC story moves clearly from roadmap to revenue You will work with a cross-functional team of product marketers, product managers, engineers, campaign leads, partners, and sellers who bring urgency, curiosity, and deep ownership to the work This is an opportunity to work with a team that is helping to shape one of the most significant transitions in security operations and define what comes next.   

Your Impact 

Lead the go-to-market strategy for Splunk Enterprise Security, the industry-leading SIEM, driving adoption, pipeline acceleration, thought leadership, and revenue growth. Help shape the narrative that positions Splunk at the forefront of the agentic SOC while translating product capabilities into clear, compelling customer outcomes and use cases You will partner across product, marketing, and sales teams to build impactful positioning, messaging, campaigns, launches, and sales enablement Using market insights, customer feedback, competitive intelligence, and your own industry experience, you will help influence roadmap priorities and sharpen Splunk’s differentiation in one of the most important shifts in security operations. 

Minimum Qualifications  

  • Bachelors + 15 years of related experience or Masters + 12 years of related experience 

  • 10+ years of product marketing experience, including cybersecurity

  • 7+ years of building expertise in security markets, including SIEM, SOC, XDR, threat detection, and incident response, with strong understanding of agentic AI and security operations trends. 

  • Experience leading go-to-market strategy and launch execution for enterprise security products or platforms. 

  • Demonstrated ability developing product positioning, packaging, field enablement, and campaign materials for enterprise buyers. 

  • Experience working across multi-product or cross-portfolio organizations. 

 

Preferred Qualifications 

  • Deep understanding of agentic security operations and SOC transformation trends. 

  • Ability to translate complex technical capabilities into clear customer outcomes and differentiated market messaging. 

  • Executive presence and experience advising senior leaders on market trends, competitive strategy, and go-to-market priorities. 

  • Strong storytelling skills for analysts, sellers, customers, and cross-functional stakeholders. 

  • Experience partnering with product management, sales, campaign, and portfolio marketing teams in large, complex environments. 

Why Cisco? 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $230,100.00 to $325,300.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

  • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

  • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

  • Additional paid time away may be requested to deal with critical or emergency issues for family members

  • Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

  • .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

  • 1.5% of incentive target for each 1% of attainment between 50% and 75%;

  • 1% of incentive target for each 1% of attainment between 75% and 100%; and

  • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$230,100.00 - $374,100.00

Non-Metro New York state & Washington state:

$216,500.00 - $337,000.00

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.

Skills Required

  • Bachelor's degree plus 15 years related experience or Master's plus 12 years related experience
  • 10+ years of product marketing experience, including cybersecurity
  • 7+ years building expertise in security markets (SIEM, SOC, XDR, threat detection, incident response) and strong understanding of agentic AI and security operations trends
  • Experience leading go-to-market strategy and launch execution for enterprise security products or platforms
  • Demonstrated ability developing product positioning, packaging, field enablement, and campaign materials for enterprise buyers
  • Experience working across multi-product or cross-portfolio organizations
  • Deep understanding of agentic security operations and SOC transformation trends
  • Ability to translate complex technical capabilities into clear customer outcomes and differentiated market messaging
  • Executive presence and experience advising senior leaders on market trends, competitive strategy, and go-to-market priorities
  • Strong storytelling skills for analysts, sellers, customers, and cross-functional stakeholders
  • Experience partnering with product management, sales, campaign, and portfolio marketing teams in large, complex environments

Cisco Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cisco and has not been reviewed or approved by Cisco.

  • Healthcare Strength Comprehensive medical, dental, and vision coverage, mental health support via an EAP, and access to on-site or virtual health centers indicate robust healthcare offerings. Wellness programs, fitness resources, and specialized services further reinforce coverage depth.
  • Leave & Time Off Breadth Generous PTO, a global minimum for paid parental leave, and unique programs like company-wide recharge days and paid volunteer time expand time-away options. Additional offerings such as Critical Time Off and adoption assistance add flexibility for life events.
  • Equity Value & Accessibility Restricted stock units and a discounted employee stock purchase plan are meaningful elements of total compensation. The prominence of equity can materially augment overall pay packages alongside salary and bonuses.

Cisco Insights

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