Product Marketing Consultant, Annuities

Product Marketing Consultant, Retirement Products Marketing Strategy
Fulltime/Hybrid, Boston, New York City or Springfield Office
The Opportunity
As a Product Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for the annuity portfolio and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.
The Team
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. The MassMutual annuity portfolio is a major focus for the company looking to grow household penetration, firm distribution and sales, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients' needs, you will fit right in.
The Impact:
As a Product Marketing Consultant, you will be responsible for:

• Partnering with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our annuity products.
• Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
• Interacting with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
• Engaging product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.

The Minimum Qualifications

• High School Diploma
• 5+ Years of Marketing experience
• Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA

The Ideal Qualifications

• Bachelor's Degree
• 5+ Years of experience Financial Services Marketing Products to advisors and consumers
• Annuities expereince
• Proven written communication skills, with demonstrated creative content development
• Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint Box and Outlook.
• Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
• Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
• Omni-channel marketing campaign development for B2B and B2C audiences

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Retirement Products Marketing Strategy team
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits

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MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $99,800.00-$131,000.00