Product Marketing Category Head

Reposted 3 Days Ago
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Manila, Metro Manila, National Capital Region, PHL
In-Office
12-12 Annually
Expert/Leader
Computer Vision • Hardware • Mobile • Software • Semiconductor
The Role
The Product Marketing Category Head leads product strategy, Go-to-market initiatives, and supply chain optimization to drive revenue and market share growth for Samsung's flagship category. Responsibilities include market analysis, developing marketing strategies, and collaborating across functions.
Summary Generated by Built In

Position Summary

As the Product Marketing Category Head for our Flagship Category, you will lead the development and execution of product strategies, Go-to-market (GTM) initiatives, and supply chain optimization to drive revenue growth and market share in the Flagship segment. This role demands a visionary leader with a deep understanding of the premium segment, exceptional product and sales channel expertise, and a proven ability to scale businesses in competitive markets. You will manage high-impact initiatives, foster innovation, and develop team members to ensure Samsung remains a market leader.

Role and Responsibilities

Roles and responsibilities include, but is not limited to:

Product Strategy Formulation and Execution:

  • Analyze market trends and competitive landscapes to create product line-up strategies that maximize sales, market share, and profitability.
  • Derive differentiated value propositions and innovative concepts to enhance product competitiveness.
  • Monitor competitor activities to maintain Samsung's leadership in the flagship segment.

Go-to-Market Strategy Set Up and Execution:

  • Identify new market opportunities and customer segments to drive growth.
  • Develop and execute differentiated marketing strategies for new product launches.
  • Lead cross-functional teams to ensure seamless GTM strategy execution.

Supply Chain and Forecast Management:

  • Forecast Sell-in and Sell-out to achieve targets and bridge gaps with realistic run-rates.
  • Collaborate with SCM teams to ensure efficient operations aligned with segment KPIs.

Cross-Functional & HQ/Regional Collaboration:

  • Work with marketing communications, retail, sales, and channel development teams for aligned product launches and campaigns.
  • Gather feedback from sales, retail, and channel teams to align GTM strategies with market needs.
  • Actively collaborate with HQ and regional offices for balanced planning and execution.

Skills and Qualifications

To be successful in this role, you must have/be able to:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum 12 years of progressive product marketing experience in technology, mobile, or telecommunications industry.
  • Proven track record of leading product and GTM strategies in competitive markets.
  • Deep understanding of the mobile flagship segment, including consumer behavior, distribution channels, and market trends.
  • Understanding of product development, supply chain, and sales channel operations.
  • Strategic thinker with adaptability to market changes.
  • Strong business acumen and risk mitigation capabilities.
  • Exceptional leadership and team-building skills.
  • Excellent communication and interpersonal abilities.
  • Resilience in challenging situations.
  • Willingness to work fully on-site at McKinley Hill, Taguig.

If you're a visionary leader ready to drive innovation and growth in the Flagship segment, we invite you to apply and join our team.

Shape the Future of Samsung's Flagship Category—Apply Today!

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Skills Required

  • Bachelor's degree in Business, Marketing, or related field
  • Minimum 12 years of progressive product marketing experience
  • Proven track record in competitive markets
  • Deep understanding of mobile flagship segment

Samsung Electronics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.

  • Parental & Family Support Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
  • Leave & Time Off Breadth Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
  • Retirement Support Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.

Samsung Electronics Insights

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The Company
Austin, TX
145,454 Employees
Year Founded: 1969

What We Do

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

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