Product Marketing & Business Development Specialist - Office

Drive the growth of Canon’s office hardware and services portfolio across EMEA by leading the end-to-end marketing and business development agenda. This role is pivotal in shaping how we position and bring to market our printing and scanning solutions—enabling the Integrated Printing & Services Group (IPSG) to accelerate commercial performance and customer value.

Working at the heart of Canon’s B2B organisation, you will collaborate closely with Sales and Marketing leaders across National and Regional Sales Organisations. Acting as a strategic connector, you will translate central strategy into compelling local value propositions, enabling impactful go-to-market execution, product launches, and sales activation at scale.

As part of the IPSG Corporate & Public Marketing team, you will also play a key role in designing and delivering integrated, segment-led marketing programmes. By aligning the full portfolio to industry-specific needs, you will strengthen market positioning, drive demand, and deliver measurable business results.

Salary up to £63,000 depending on experience.

Drive office HW portfolio marketing and sales enablement: 

• Facilitate the full office device portfolio life-cycle marketing with a focus on creating total business value propositions that leverage the entire product range of Canon.
• Be an evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike.
• Drive portfolio awareness and education into the sales channels through the NSOs/RSOs by creating engaging and compelling content about the benefits of our technology.
• Manage and update marketing and sales tools such as Web portals, webinars, video, podcasts and white papers to ensure maximum impact of content.
• Work with Sales and Marketing functions as a subject matter expert to execute relevant applications and vertical specific initiative.

Manage product business launches: 

• Lead the marketing and business development of new product launches and ensure GTM readiness addressing the whole value chain from direct and indirect sales through to customers, working in alignment with the wider product management and commercial team.
• Orchestrate the creation of new product collateral's and assets, working with the wider Marketing function.
• Drive L&D programmes for new products.
• Work closely with other regions to define global product business launch and marketing initiatives and leverage expertise from other Canon entities across the globe.

Manage market and competition insights: 

• Gather and apply market insights; the voice of the market, sales channels and customers to feed into future technology development.
• Be responsible for monitoring and analyzing competitor’s activities; messaging, technology, portfolio, pricing etc.

Support R/NSOs business development: 

• Act as a key liaison between European HQ and National/Regional Sales Offices (NSO/RSO) to support sales and support business on a daily basis in a business development remit for the portfolio area of competency. 

Office Business Planning & Canon INC. collaboration:

• Act as key liaison with the Office Business Planning & Admin to drive close collaboration and synergies.
• Act as point of contact with CINC for product marketing.

Integrated marketing: 

• Own and drive specific IPSG portfolio integrated marketing propositions, with particular focus on the proposition development, sales enablement and market awareness for vertical/industries marketing 

Essential Requirements:

• Professional background in Business-to-Business technology marketing with whole life-cycle product and customer marketing experience. 
• Experience of holistic go-to-market readiness and the varying needs of different channels. 
• Strong presentation and communication skills.
• Good value proposition building; to know how products, software and services come together to create and deliver a customer value proposition for specific market segments.
• Good understanding of B2B sales channels and the commercial models employed.
• Able to demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively.
• Able to negotiate and influence with stakeholders.
• Can gather and apply market insights, form and apply strategic thinking.

Canon Core Behaviours​:
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.