Instead is reinventing tax technology. We are the first company in decades to receive IRS approval to e-file for Individuals, C Corps, S Corps, Partnerships, and Estates & Trusts. Our platform empowers tax professionals with AI-driven workflows, automated compliance, and seamless integrations.
About the RoleWe are looking for a Product Marketer to own the positioning, messaging, and go-to-market strategy for Instead. You will translate our technical capabilities into compelling narratives that resonate with tax professionals, firm leaders, and the broader accounting industry.
What You Will Do- Own product positioning and messaging across all channels
- Create sales enablement materials, case studies, and competitive analysis
- Partner with product to shape launch strategies for new features and entity types
- Develop content that drives awareness and adoption among tax professionals
- Support demand generation campaigns with targeted messaging
- 3-6 years of product marketing experience, ideally in B2B SaaS or fintech
- Strong writing skills — you can make complex products feel simple
- Experience working closely with product and sales teams
- Familiarity with the accounting or tax industry is a strong plus
- Data-driven approach to measuring marketing impact
- Ability to work onsite in San Francisco
Skills Required
- 3-6 years of product marketing experience
- Strong writing skills
- Experience with product and sales teams
- Familiarity with accounting or tax industry
What We Do
Instead is revolutionizing the tax industry with our AI-powered software, designed to simplify and optimize tax strategies, calculations, and filings for businesses and accountants. Our platform leverages artificial intelligence to streamline the entire tax process, making it more efficient and cost-effective for companies of all sizes. Our current focus areas include: Tax Strategy Optimization: We offer AI-powered analysis to identify potential tax savings opportunities across U.S. tax strategies. Our system automatically applies relevant strategies based on each user's unique financial situation, maximizing tax benefits. Tax Calculations (Coming Soon): Our platform will provide precise tax calculations based on taxpayer scenarios, covering 63 U.S. income tax jurisdictions. This feature aims to reduce the time required for tax return preparation from 8-24 hours to less than 10 minutes. Tax Filing (Coming Soon): We're developing a streamlined, AI-driven tax filing process that will simplify this complex task for businesses and tax professionals alike. Our vision extends beyond the U.S. market, with plans to expand our services to cover tax strategies and calculations in most countries worldwide. At Instead, we believe in making sophisticated tax management accessible and affordable. Our pricing structure starts at just $16 per month for businesses, with options tailored for sole proprietors, various business entities, and specialized needs. For accounting firms, Instead Pro offers a powerful tool to expand services and deliver greater value to clients. Our AI-driven approach enables tax professionals to focus on complex issues and client relationships while automating routine tasks. Join us in revolutionizing the tax industry. Whether you're a growing startup, an established enterprise, or a tax professional, Instead is designed to maximize your tax efficiency and fuel your financial growth. Experience the future of tax management with Instead.
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