Product Marketer

Hi, I am Richard Francis here at GoodHabitz and I am hiring a Product Marketer for our newly structured Marketing team! 

About this role: 

This is a foundational building role within a newly structured Product Marketing team. Reporting to the Head of Product Marketing, you will be one of the core contributors responsible for establishing the GTM fundamentals across GoodHabitz's product portfolio — both at individual product level and for the portfolio as a whole. 

You will work closely with Product, Sales and Marketing colleagues to develop, test and refine your work. Product marketing at GoodHabitz cannot exist in a vacuum: the outputs of this role need to be grounded in real customer insight, validated by sales, and usable by field teams across ten markets. Collaboration is not a soft skill here — it is a core part of how the work gets done and how you will know it is working. 

Success in this role is measured by the volume, quality and completeness of the foundations you help build — and by the degree to which those foundations are adopted and activated by the teams that rely on them. 

Role responsibilities: 

• Understand our customers. Build and maintain Ideal Customer Profiles for each product and keep a pulse on the competitive landscape across European markets. 

• Shape our story. Develop clear, differentiated value propositions and messaging frameworks that sales and field teams can adapt locally without losing the core narrative. 

• Create the tools people need. Produce pitch decks, one-pagers, battlecards and other GTM materials, and keep them organised and easy to find. 

• Enable our sales teams. Run onboarding sessions and training so sales and field marketing can bring new messaging and products to market with confidence. 

• Drive launches. Coordinate messaging, collateral and enablement for product launches, and build repeatable playbooks for future releases. 

• Keep learning. Run customer interviews and research sprints, and translate what you learn into sharper positioning. 

• Collaborate widely. Work closely with Product, Sales, Brand & Content, and Digital teams to keep everyone aligned and moving in the same direction. 

This role is for you if you have: 

• Experience in product marketing within a B2B SaaS environment 

• Demonstrable experience producing core PMM outputs: messaging frameworks, ICPs, sales collateral, battlecards and enablement materials Strong research and analytical skills — able to turn customer conversations and market data into structured, usable insight 
• Strong written communication: clear, precise, and able to adapt tone and language for different audiences and formats 
• Familiarity with multi-market or international GTM contexts is an advantage; experience working with sales teams across different languages or cultures is a plus 
• Experience with tools such as Notion, Seismic, Highspot, or similar content and enablement platforms is beneficial 

This role is not for you if: 

• You prefer working within existing structures rather than building them: This role means creating frameworks and processes from scratch, not following an established playbook 
• You need close direction or ideal conditions to get started: This role calls for self-managed pace and momentum, even when things are still taking shape 
• You'd rather work independently than in close dialogue with Sales, Product and customers: Great product marketing here gets made through collaboration, not in isolation 
• You're looking for a narrowly scoped role: this one runs across three products and rewards genuine curiosity about customers and markets 
• You find it hard to keep quality consistent across multiple concurrent workstreams: you'll be juggling three products at once 
• You prefer to perfect work before sharing it: we treat early drafts as starting points and feedback as fuel, not a final verdict 

Who we are: 

GoodHabitz is a B2B SaaS EdTech business operating across 10 European countries with approximately €50M ARR. The company offers three distinct products and is at an important inflection point: the foundational product marketing work — ICPs, value propositions, messaging frameworks, sales enablement assets — needs to be built properly, at scale, and built to last. 

The marketing function is transitioning to a centralised model, with field marketing SPOCs in each country executing centrally produced programmes. Product Marketing sits at the heart of this: the frameworks and assets this team produces are the foundation from which local sales teams across Europe finesse their approach and win deals. 

There is a lot to build. This role is for someone who finds that energising. 

What we offer: 

Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges. 

• 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work. 

• 🏖️ Paid time off – 25 days holiday. 

• 🚆 Travel budget. 

• 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop. 

• 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth. 

• 🧠 Mental coaching – support from our partner,  to keep your mind in top shape. 

• 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together. 

• 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises. 

• 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about. 

• 🛡️ Pension & insurance – disability and pension coverage for your long-term security.