Product Marketer (Content)

Posted Yesterday
Be an Early Applicant
San Francisco, CA, USA
In-Office
140K-190K Annually
Mid level
Consumer Web • Digital Media • Enterprise Web • Marketing Tech • News + Entertainment • Software • Generative AI
A generative media company building the AI-native creation platform around the world's first omnimodal foundation model.
The Role
Own end-to-end written content strategy across social, email, web, and long-form channels. Translate AI/technical concepts into clear, value-driven stories, manage newsletters, SEO blog posts, website copy, and community engagement to build brand thought leadership.
Summary Generated by Built In
About the Role

We are looking for a narrative-driven Product Marketer to become the voice of our product. In this role, you won't just write copy; you will own our end-to-end written content strategy across our most critical channels. You will sit at the intersection of product, marketing, and community, translating complex capabilities into compelling, value-driven stories.

An obsession with AI is a must for this role. Whether you have a proven track record of writing about AI technologies, or you are an avid AI power-user with a fierce intellectual curiosity for the space, you will be responsible for diving deep into AI research and making it accessible and exciting for our audience.

Key Responsibilities
Social Media & Community Ownership
  • Content Creation: Own the ideation, writing, and execution of all social media content (captions, threads, posts) across our active platforms.

  • Engagement Strategy: Develop and execute a strategic commenting/community engagement framework to increase brand visibility and thought leadership.

  • Trend Jacking: Keep a pulse on industry trends, specifically AI advancements and tech shifts to ensure our social content remains relevant, timely, and authoritative.

Email Marketing & Editorial Content
  • Weekly Newsletter: Own the strategy and execution of our weekly email campaigns from scratch.

  • Deep-Dive Writing: Synthesize complex concepts into highly engaging content, including breaking down AI research articles, drafting customer case studies, and exploring industry-specific use cases.

  • Audience Segmentation: Ensure email content speaks directly to the pain points of different user personas.

Web & Long-Form Copy
  • Blog Management: Write high-quality, SEO-optimized blog posts that position our brand as an AI/industry leader.

  • Website Copywriting: Own and continuously optimize website messaging, landing pages, and product feature copy to maximize conversion and clarity.

  • Brand Stewardship: Serve as the ultimate guardian of the brand voice, ensuring a cohesive tone across every digital touchpoint.

Qualifications & Skills
  • Experience: 3+ years in Product Marketing, Content Marketing, or a heavily writing-focused marketing role (ideally within B2B SaaS, tech, or AI spaces).

  • AI Domain Expertise / Interest: Proven experience writing content in the AI/ML space, OR a demonstrably deep interest in AI. You are someone who reads AI newsletters, experiments with the latest tools, and genuinely enjoys learning how AI works under the hood.

  • Technical Translation: A proven ability to take highly technical concepts (like AI models, research papers, or product architecture) and translate them into crystal-clear, value-driven content.

  • Channel Versatility: You can seamlessly switch gears from writing a punchy 280-character social post to an in-depth, 1,500-word case study.

  • Portfolio: A strong portfolio of published work (blogs, newsletters, social campaigns, or web copy). Bonus points if you include pieces that showcase your ability to write about AI or complex tech.

Nice-to-Haves
  • Hands-on AI Tinkering: You have personally played with all the major foundational models and enjoy building, prototyping, or experimenting with AI workflows.

  • Startup Grit: Experience working in a fast-paced, scrappy startup environment. You know how to operate with ambiguity and build processes from the ground up.

Location & Compensation
  • Location: 5 days in office (San Francisco, CA)

  • Pay Range: $140,000 - $190,000 (Base salary range for California candidates)

  • Perks: Free breakfast and lunch provided daily in the office

Skills Required

  • 3+ years in Product Marketing, Content Marketing, or heavily writing-focused marketing role (ideally B2B SaaS, tech, or AI)
  • Demonstrable AI domain expertise or deep, demonstrable interest in AI/ML and related research
  • Proven ability to translate technical concepts (AI models, research papers, product architecture) into clear, value-driven content
  • Ownership of social media content creation and community engagement strategy
  • Experience developing and executing email marketing and weekly newsletter campaigns
  • Experience writing SEO-optimized blog posts and managing editorial/web content
  • Strong portfolio of published work (blogs, newsletters, social campaigns, or web copy)
  • Ability to write across formats and lengths (short social posts to 1,500-word case studies) and maintain brand voice
  • 5 days in-office presence in San Francisco, CA
  • Hands-on experience experimenting with foundational models and building AI workflows
  • Experience working in fast-paced startup environments and building processes from scratch

Hedra Compensation & Benefits Highlights

  • Healthcare Strength Comprehensive medical, dental, and vision coverage is highlighted, including mainstream PPO options, indicating strong baseline support. Feedback suggests core healthcare is a consistent part of total rewards.
  • Equity Value & Accessibility Equity is included across roles and positioned as a core component of total rewards, aligning employees with company growth. This emphasis on ownership signals meaningful upside potential.
  • Leave & Time Off Breadth An unlimited PTO policy is explicitly offered to support flexibility and work-life balance. Feedback suggests the policy complements the broader benefits package.

Hedra Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
14 Employees
Year Founded: 2023

What We Do

Hedra is an AI native platform for multimodal creation. The platform is built around their own cutting-edge proprietary video model, Character-3, which is the first multimodal model in production. Alongside Character-3, the platform also brings other leading foundation models into one ecosystem spanning generative images, video, and audio. Prosumer and enterprise users leverage Hedra to generate content ranging from viral social media to branded content marketing.

Why Work With Us

We're an early-stage team that moves very fast and is building at the leading edge of AI/Media. Every employee takes on a lot of ownership and has an opportunity to learn and grow rapidly.

Gallery

Gallery

Hedra Offices

OnSite Workspace

Hedra's main office is in San Francisco and secondary hub is in New York.

Typical time on-site: None
HQHQ
New York, New York
Learn more

Similar Jobs

Hedra Logo Hedra

Scientist

Consumer Web • Digital Media • Enterprise Web • Marketing Tech • News + Entertainment • Software • Generative AI
In-Office
San Francisco, CA, USA
14 Employees
200K-325K Annually

Hedra Logo Hedra

Research Engineer

Consumer Web • Digital Media • Enterprise Web • Marketing Tech • News + Entertainment • Software • Generative AI
In-Office
San Francisco, CA, USA
14 Employees
175K-275K Annually

Hedra Logo Hedra

Scientist

Consumer Web • Digital Media • Enterprise Web • Marketing Tech • News + Entertainment • Software • Generative AI
In-Office
San Francisco, CA, USA
14 Employees
200K-325K Annually

Hedra Logo Hedra

Research Engineer

Consumer Web • Digital Media • Enterprise Web • Marketing Tech • News + Entertainment • Software • Generative AI
In-Office
San Francisco, CA, USA
14 Employees
175K-275K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account