Product Manager

Position Overview: We are seeking a Product Manager to develop and execute product line strategy for the Sea Choice brand. This role owns the full product lifecycle — from identifying new market and product opportunities to driving profitability, managing the Sea Choice Product Development Process (SPDP), and delivering against growth targets.

The Product Manager partners closely with end users, rep agencies, sales, customer partners, and Category Managers at Land ‘N’ Sea to position Sea Choice as the preferred brand within the LNS catalog. The ideal candidate brings deep product management experience, strong commercial instincts, and a proven track record of leading cross-functional teams to measurable business outcomes.

At Brunswick, we have a passion for our work and a distinct ability to deliver.

Essential Functions

• Develop and execute product line strategy and marketing activities for the Sea Choice brand to drive profitability and meet growth targets.

• Own and manage the Sea Choice Product Development Process (SPDP), the New Product Schedule (NPS), and associated budgets, risks, and project changes from inception through end of life.

• Manage the full product lifecycle, including new product launches, line enhancements, SKU management, cost and quality optimization, and end-of-life decisions.

• Review pricing across the product portfolio to drive profitability, competitiveness, and margin discipline.

• Identify and develop strategic vendor and supplier partnerships to support efficient execution of product development opportunities.

• Partner with Category Managers at Land ‘N’ Sea to identify joint opportunities and position Sea Choice as the preferred brand within the LNS catalog.

• Serve as the voice of the customer, gathering insight from end users, rep agencies, and sales channels to inform product and market decisions.

• Support the company’s participation in trade shows, customer events, and other industry activities as needed.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Graduate degree preferred

• 7+ years of Product Management experience, including managing products from conception through end of life

• Marine and/or RV industry experience strongly preferred, with general technical knowledge of parts and accessories

• Proven track record of leading cross-functional teams to drive business growth, both directly and through collaboration and influence

• Strong commercial acumen with a fundamental understanding of pricing, margins, costs, inventory, and financial statements

• Ability to identify consumer, customer, and industry trends and translate them into product strategies that capture market opportunities

• Excellent communication skills, with the ability to translate product benefits for audiences of all skill levels

• Entrepreneurial mindset, with willingness to challenge the status quo and constructively drive change

• Proficiency in MS Office (Word, Excel, PowerPoint); experience with AS400 a plus

Working Conditions

This position is primarily based in an office environment and requires extended periods of sitting, standing, and computer use. Travel up to 20% is required, including domestic travel for vendor visits, trade shows, customer meetings, and industry events. Occasional lifting of up to 25 pounds may be required to support product samples and event materials.

The anticipated pay range for this position is $115,200 - $130,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. 

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. 

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. 

Why Brunswick

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!