GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience.
Our Product Team: Entrepreneurial and Value-Driven
We drive the development of a world-class product that powers GlassesUSA.com's transformation of optical retail. We create web and mobile experiences that make GlassesUSA.com a delightful place to shop.
Whether on mobile or desktop, we leverage data, user-centric design, AI, and agile methodologies to exceed customer expectations and achieve operational excellence, fueling company growth. Our work requires us to move fast and collaborate to discover, build, and scale.
Role Responsibilities:
- Execute smart, data-driven product strategies in a fast-paced, entrepreneurial environment.
- Identify new opportunities for product development.
- Gather requirements and lead subsequent product design, creative, development, and testing activities.
- Conduct user research and usability testing; analyze results to make our products as intuitive, simple, and elegant as possible.
Collaborate with developers, designers, and other team members to gather estimates, create project milestones, and ensure deadlines are met. - Identify and resolve problems in a timely manner, gathering and analyzing information skillfully and developing alternative solutions.
- Initiate and lead 3rd-party integrations.
Role Requirements:
- 2+ years of experience in product management with a demonstrated ability to drive business results – Must
- Experience in B2C product management in large-scale data environments – Advantage
- Proven experience leading design (UX & UI) and R&D teams, including managing product roadmaps.
- Experience with coding or in other technical positions – Advantage
- Familiarity with agile methodologies.
- Strong UX capabilities.
- Strong data analysis skills—extracting actionable insights from both qualitative and quantitative data.
- Proven ability to influence cross-functional teams without formal authority.
- Excellent written and verbal communication skills.
- Strong initiative: able to undertake self-development activities, seek increased responsibilities, take independent action, and seize opportunities.
- Data-driven with the ability to shift seamlessly from creative to analytical tasks.
- Ability to maintain strong attention to detail while managing multiple projects, working well under pressure, and meeting tight deadlines.
- Ability to act as a leader within the company.
- Positive outlook, organized, creative, and highly motivated.
Role located in Ramat HaChayal, Tel Aviv.
Top Skills
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices.
Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek.
GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands.
Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants.
To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
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