[ WHO WE ARE ]
Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.
KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.
The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.
With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.
[ ABOUT THE ROLE ]
We are looking for a Product Manager who also carries Producer responsibilities to drive feature strategy, execution, and live operations for BGMI (Battlegrounds Mobile India). You will play a central role in shaping India-facing features, collaboration mechanics, user growth initiatives, and seamless live-ops delivery.This is a hybrid role that requires strong product thinking and hands-on production ownership, working closely with cross-functional teams across design, engineering, publishing, data, QA, and external partners.
[Responsibilities]
- Act as Product Manager, define and manage the roadmap for India-facing features, collaboration events, and engagement loops.
- Write clear PRDs, set success metrics, and make data-driven product decisions.
- Act as feature producer: plan sprints, track progress, manage dependencies, and ensure timely delivery.
- Lead live-ops execution, including events, content updates, reward systems, and real-time issue handling.
- Drive user growth, onboarding, retention, and monetization improvements for the Indian market.
- Collaborate with central teams, external partners, and marketing on feature launches and IP tie-ups.
- Analyze player data and market trends to optimize features and event performance.
[Qualification]
- 4–7 years in mobile gaming product management or production.
- Strong understanding of F2P systems, live-ops, and mobile game KPIs.
- Experience working cross-functionally with design, engineering, QA, and data.
- Excellent communication, documentation, and project management skills.
- Available for International travel and work with cross-continent teams
- Passion for shooter games & Indian mobile gaming trends.
What you get in return
- Learn Best-in-class global product practices, and scope for fast growth
- Ability to learn from teams across the globe
- Open and transparent work culture with ownership
- Work on India’s biggest game of the decade.
Top Skills
What We Do
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies with a goal to win over more fans by broadening KRAFTON’s platforms and services.
KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. We take immense pride in our premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Garuda Saga, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country. By organizing India-centric events and delivering localized content, KRAFTON India has made substantial contributions to the growth of e-sports in India.
With an active investment approach, KRAFTON India has strategically channeled over $150 million into the Indian market over between 2021 to 2023 and recently announced another 150$ million to the Indian start-up ecosystem for the next two years. These investments primarily target gaming, technology start-ups, and media and entertainment sectors. With an India-first approach, KRAFTON remains committed to fostering holistic growth of the gaming and startup ecosystem in the country and as a part of this objective, KRAFTON launched KRAFTON India Gaming Incubator in October 2023 (KIGI).
